How popular isCooler Master in search?
In August 2026, there were an estimated 90.5K branded searches for Cooler Master worldwide which is down 17.7% over the last 11 months. Cooler Master holds 5.8% estimated Share of Search among pc case fan brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which pc case fan brands compete with Cooler Master?
Share of Search by month for Corsair, Arctic, Lian Li, be quiet!, Noctua, Cooler Master. The figures are in the table below the chart.
View monthly share of search table
| Month | Corsair | Arctic | Lian Li | be quiet! | Noctua | Cooler Master |
|---|---|---|---|---|---|---|
| Oct 2025 | 51.3% | 14.8% | 11.9% | 9.9% | 5.4% | 6.6% |
| Nov 2025 | 55.3% | 13.2% | 11% | 8.8% | 5.9% | 5.9% |
| Dec 2025 | 53.7% | 15.6% | 10.7% | 8.6% | 5.7% | 5.7% |
| Jan 2026 | 57.1% | 16.8% | 9.4% | 7.5% | 4.1% | 5% |
| Feb 2026 | 56.1% | 16.2% | 9% | 8.9% | 4.9% | 4.9% |
| Mar 2026 | 59.5% | 14.2% | 7.9% | 7.8% | 5.2% | 5.2% |
| Apr 2026 | 57.3% | 13.6% | 9.3% | 7.5% | 6.1% | 6.1% |
| May 2026 | 53.9% | 15.7% | 10.3% | 8.6% | 5.8% | 5.8% |
| Jun 2026 | 55.4% | 13.2% | 11% | 7.2% | 7.2% | 5.9% |
| Jul 2026 | 55.1% | 16% | 11% | 7.2% | 5.9% | 4.8% |
| Aug 2026 | 54.6% | 13% | 10.8% | 8.7% | 7.1% | 5.8% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 54.6% | 847K | +0.08% | -0.5 points | |
| 2, held 2nd | 13% | 201K | -18.3% | -3.1 points | |
| 3, held 3rd | 10.8% | 168K | 0% | -0.1 points | |
| 4, held 4th | 8.7% | 135K | +22.7% | +1.5 points | |
| 5, held 5th | 7.1% | 110K | +21.5% | +1.2 points | |
| 6, held 6th | 5.8% | 90.5K | +22.3% | +1 points |
1.
Corsair54.6%
Held 1st. 847K estimated branded searches, +0.08% vs prior month. Share -0.5 points.
2.
Arctic
13%
Held 2nd. 201K estimated branded searches, -18.3% vs prior month. Share -3.1 points.
3.
Lian Li10.8%
Held 3rd. 168K estimated branded searches, 0% vs prior month. Share -0.1 points.
8.7%
Held 4th. 135K estimated branded searches, +22.7% vs prior month. Share +1.5 points.
5.
Noctua7.1%
Held 5th. 110K estimated branded searches, +21.5% vs prior month. Share +1.2 points.
5.8%
Held 6th. 90.5K estimated branded searches, +22.3% vs prior month. Share +1 points.
Compare search popularity between Cooler Master and its closest rivals
Every comparison with Cooler Master
12 comparisons
- Arctic vs Cooler Master
- be quiet! vs Cooler Master
- Cooler Master vs Corsair
- Cooler Master vs Lian Li
- Cooler Master vs Noctua
- Cooler Master vs NZXT
- Cooler Master vs Thermaltake
- Cooler Master vs Fractal Design
- Cooler Master vs Thermal Grizzly
- Cooler Master vs EVGA
- Cooler Master vs Seasonic
- Cooler Master vs Kryonaut
How has branded search demand for Cooler Master changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Cooler Master worldwide fell from 110K to 90.5K.
- Across the 11 months ending August 2026, Cooler Master’s estimated Share of Search among pc case fan brands worldwide decreased from 6.6% to 5.8%.
- Across the 11 months ending August 2026, Cooler Master’s estimated Share of Search among pc case fan brands worldwide peaked at 6.6% in October 2025 and was lowest at 4.8% in July 2026.
- Across the 11 months ending August 2026, Cooler Master fell from 5th to 6th among pc case fan brands worldwide.
How did search popularity change for pc case fan brands worldwide in August 2026?
6 changes
In August 2026, be quiet! gained estimated Share of Search among pc case fan brands worldwide, from 7.2% to 8.7%.
In August 2026, Noctua gained estimated Share of Search among pc case fan brands worldwide, from 5.9% to 7.1%.
In August 2026, Cooler Master gained estimated Share of Search among pc case fan brands worldwide, from 4.8% to 5.8%.
In August 2026, Arctic lost estimated Share of Search among pc case fan brands worldwide, from 16% to 13%.
In August 2026, Corsair lost estimated Share of Search among pc case fan brands worldwide, from 55.1% to 54.6%.
Estimated monthly branded searches for Lian Li worldwide fell 15.1% over 11 measured months, from 198K to 168K in August 2026.
Where does Cooler Master compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Pc case fan brands | 6th of 6 | 5.8% | Shown above |
| Cpu cooler brands | 6th of 6 | 5.8% | Show ranking |
| Pc case brands | 4th of 6 | 6.5% | Show ranking |
| Thermal paste brands | 4th of 6 | 7% | Show ranking |
| Pc power supply brands | 3rd of 6 | 7.6% | Show ranking |
How is Cooler Master measured?
Brandwave collects information about searches that people make online using Cooler Master’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- cooler master
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Is Cooler Master your brand?
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