Brandwave

How popular isMSI?

In September 2026, people searched for MSI by name about 1 million times worldwide, an 18% decrease from the previous year. These searches made up 0.38% of all global PC power supply brand searches, placing MSI seventh out of seven brands. When we asked both ChatGPT and Google AI Overviews about PC power supply brands, MSI appeared in three of the five answers and was the fourth most recommended of the seven.

Search and AI answers in September 2026

MSI is the seventh most searched of 7 competitors and the fourth most recommended in AI answers.

  1. CorsairShare of searches 72.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. be quiet!Share of searches 11.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  3. Cooler MasterShare of searches 6.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. ThermaltakeShare of searches 4.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  5. MSIShare of searches 0.38%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th

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Top PC power supply brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, MSI was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. MSI is the fourth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Seasonic1st
  2. Corsair2nd
  3. be quiet!3rd
  4. MSI4th
  5. Cooler Master5th
  6. EVGA6th
  7. Thermaltake7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Corsair5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • be quiet!5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Seasonic5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MSI3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cooler Master2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Thermaltake1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • EVGA1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about PC power supply brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which PC power supply brands compete with MSI?

MSI against PC power supply brands worldwide, by month

Share of searches by month for Corsair, be quiet!, Cooler Master, Thermaltake, EVGA, MSI. The figures are in the table below the chart.

View monthly share of searches table
MonthCorsairbe quiet!Cooler MasterThermaltakeEVGASeasonicMSI
Oct 202566.4%13.3%8.9%6%3.3%1.8%0.39%
Nov 202570.1%11.6%7.7%5.2%3.5%1.6%0.37%
Dec 202570.1%11.6%7.7%5.2%3.5%1.6%0.37%
Jan 202674.1%10%6.7%4.5%3%1.3%0.32%
Feb 202671.9%11.8%6.5%4.3%3.5%1.6%0.38%
Mar 202674.5%10.1%6.7%4.5%2.5%1.3%0.32%
Apr 202672.7%9.7%8%4.4%3.6%1.3%0.38%
May 202670.9%11.6%7.8%4.3%3.5%1.6%0.34%
Jun 202672.2%9.7%7.9%5.3%2.9%1.6%0.38%
Jul 202673.5%9.8%6.6%4.4%3.6%1.6%0.43%
Aug 202670.6%11.6%7.8%5.2%2.8%1.6%0.41%
Sep 202672.1%11.8%6.5%4.3%3.5%1.3%0.38%

  1. 1.Corsair

    72.1%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share +1.5 points.

  2. 2.be quiet!

    11.8%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.Cooler Master

    6.5%

    Held 3rd. 74K estimated branded searches, -18.2% vs prior month. Share -1.3 points.

  4. 4.Thermaltake

    4.3%

    Held 4th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.9 points.

  5. 5.EVGA

    3.5%

    Held 5th. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.7 points.

  6. 6.Seasonic

    1.3%

    Held 6th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  7. 7.MSI

    0.38%

    Held 7th. 4.3K estimated branded searches, -10.4% vs prior month. Share 0 points.

Compare popularity between MSI and its closest rivals

Every comparison with MSI

15 comparisons

How has branded search demand for MSI changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for MSI worldwide fell from 1.2M to 1M.
  • Across the 12 months ending September 2026, MSI’s share of searches among PC power supply brands worldwide held steady, from 0.39% to 0.38%.

How did search popularity change for PC power supply brands worldwide in September 2026?

6 changes

  1. In September 2026, Corsair gained share of searches among PC power supply brands worldwide, from 70.6% to 72.1%.

  2. In September 2026, EVGA gained share of searches among PC power supply brands worldwide, from 2.8% to 3.5%.

  3. In September 2026, Cooler Master lost share of searches among PC power supply brands worldwide, from 7.8% to 6.5%.

  4. In September 2026, Thermaltake lost share of searches among PC power supply brands worldwide, from 5.2% to 4.3%.

  5. be quiet!’s share of searches among PC power supply brands worldwide has gained ground for 3 months in a row, from 9.7% to 11.8% in September 2026.

  6. Estimated monthly branded searches for Seasonic worldwide fell 33.3% over 12 measured months, from 22.2K to 14.8K in September 2026.

How are MSI’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using MSI’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • msi
  • msi power supply
  • msi psu

Do you work for MSI? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does MSI compete?

MSI is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Computer chip and graphics card brands3rd of 615.9%Show ranking
Curved monitor brands3rd of 719.7%Show ranking
PC power supply brands7th of 70.38%Shown above
Creator with pink hair and a pink jacket

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