Brandwave

NZXT vs Thermaltake:Which is more popular by branded search?

In August 2026, NZXT had more branded searches than Thermaltake among pc case brands worldwide. NZXT was estimated to have 165K branded searches compared to Thermaltake’s 60.5K, and held a 13.8% Share of Search versus Thermaltake’s 5%. These are worldwide searches for English-language branded terms.

Share of Search among pc case brands worldwide in August 2026Which is more popular in search, NZXT or Thermaltake?
NZXT13.8%165K searches
vs
Thermaltake5%60.5K searches

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Which is more popular in search, NZXT or Thermaltake?

Compare the pc case brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

NZXT and Thermaltake among pc case brands worldwide, by month

Share of Search by month for NZXT, Thermaltake. The figures are in the table below the chart.

View monthly share of search table
MonthCorsairNZXTCooler MasterThermaltakeLian LiFractal Design
Oct 202564.6%18.6%8.3%5.6%2.5%0.41%
Nov 202563.4%22.6%6.7%4.5%2.5%0.33%
Dec 202563.4%22.5%6.7%4.5%2.5%0.33%
Jan 202672.5%14.3%6.4%4.3%2.3%0.26%
Feb 202670.5%16.7%6.1%4.1%2.2%0.3%
Mar 202672.9%14.2%6.4%4.3%1.9%0.26%
Apr 202671.6%14%7.7%4.2%2.3%0.25%
May 202671.6%14%7.7%4.2%2.3%0.3%
Jun 202668.5%16.3%7.3%4.9%2.7%0.29%
Jul 202672.2%14.1%6.3%4.2%2.8%0.31%
Aug 202670.6%13.8%7.5%5%2.8%0.3%
Sep 2026——————

How has the NZXT and Thermaltake comparison changed over the last 12 months?

  • NZXT was ahead of Thermaltake in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, NZXT’s estimated Share of Search among pc case brands worldwide moved from 18.6% to 13.8%, and its estimated monthly branded searches moved from 246K to 165K.
  • Across the 11 months ending August 2026, Thermaltake’s estimated Share of Search among pc case brands worldwide moved from 5.6% to 5%, and its estimated monthly branded searches moved from 74K to 60.5K.

How did search popularity change for pc case brands worldwide in August 2026?

  1. In August 2026, Thermaltake gained estimated Share of Search among pc case brands worldwide, from 4.2% to 5%.

  2. Estimated monthly branded searches for NZXT worldwide fell 32.9% over 11 measured months, from 246K to 165K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using NZXT’s and Thermaltake’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

NZXT

1 branded search term

  • nzxt

Thermaltake

1 branded search term

  • thermaltake

How the Brand Demand Index is measured

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