Arctic vs Bullfrog:Which is searched more?
In September 2026, Arctic and Bullfrog were level on Share of Search among swim spa brands worldwide, with an estimated 201K branded searches each, at 15.1% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Arctic or Bullfrog?
Compare the swim spa brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Arctic, Bullfrog. The figures are in the table below the chart.
View monthly share of search table
| Month | Jacuzzi | Arctic | Bullfrog | Sundance |
|---|---|---|---|---|
| Oct 2025 | 63.2% | 15.5% | 12.7% | 8.5% |
| Nov 2025 | 61.2% | 18.3% | 12.3% | 8.2% |
| Dec 2025 | 58.8% | 21.5% | 11.8% | 7.9% |
| Jan 2026 | 57.7% | 21.2% | 9.5% | 11.6% |
| Feb 2026 | 61.2% | 18.3% | 12.3% | 8.2% |
| Mar 2026 | 65% | 16% | 13.1% | 5.9% |
| Apr 2026 | 67% | 13.5% | 13.5% | 6.1% |
| May 2026 | 67% | 13.5% | 13.5% | 6% |
| Jun 2026 | 72.9% | 9.8% | 12% | 5.3% |
| Jul 2026 | 68.7% | 13.8% | 11.3% | 6.2% |
| Aug 2026 | 63.4% | 10.5% | 10.5% | 15.7% |
| Sep 2026 | 61.6% | 15.1% | 15.1% | 8.2% |
How has the Arctic and Bullfrog comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Bullfrog took it in June 2026, Arctic took it in July 2026.
- Across the 12 months ending September 2026, Arctic’s estimated Share of Search among swim spa brands worldwide moved from 15.5% to 15.1%, and its estimated monthly branded searches moved from 246K to 201K.
- Across the 12 months ending September 2026, Bullfrog’s estimated Share of Search among swim spa brands worldwide moved from 12.7% to 15.1%, and its estimated monthly branded searches held steady at 201K.
How did search popularity change for swim spa brands worldwide in September 2026?
2 changes
In September 2026, Arctic overtook Sundance to rank 2nd among swim spa brands worldwide, with 15.1% estimated Share of Search.
In September 2026, Bullfrog overtook Sundance to rank 3rd among swim spa brands worldwide, with 15.1% estimated Share of Search.
Other head-to-heads among swim spa brands
How each brand is measured
Brandwave collects information about searches that people make online using Arctic’s and Bullfrog’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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