Arctic vs Sundance:Which is searched more?
In September 2026, Arctic had more branded searches than Sundance among swim spa brands worldwide. Arctic was estimated to have 201K branded searches compared to Sundance’s 110K, and held a 15.1% Share of Search versus Sundance’s 8.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Arctic or Sundance?
Compare the swim spa brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Arctic, Sundance. The figures are in the table below the chart.
View monthly share of search table
| Month | Jacuzzi | Arctic | Bullfrog | Sundance |
|---|---|---|---|---|
| Oct 2025 | 63.2% | 15.5% | 12.7% | 8.5% |
| Nov 2025 | 61.2% | 18.3% | 12.3% | 8.2% |
| Dec 2025 | 58.8% | 21.5% | 11.8% | 7.9% |
| Jan 2026 | 57.7% | 21.2% | 9.5% | 11.6% |
| Feb 2026 | 61.2% | 18.3% | 12.3% | 8.2% |
| Mar 2026 | 65% | 16% | 13.1% | 5.9% |
| Apr 2026 | 67% | 13.5% | 13.5% | 6.1% |
| May 2026 | 67% | 13.5% | 13.5% | 6% |
| Jun 2026 | 72.9% | 9.8% | 12% | 5.3% |
| Jul 2026 | 68.7% | 13.8% | 11.3% | 6.2% |
| Aug 2026 | 63.4% | 10.5% | 10.5% | 15.7% |
| Sep 2026 | 61.6% | 15.1% | 15.1% | 8.2% |
How has the Arctic and Sundance comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Sundance took it in August 2026, Arctic took it in September 2026.
- Across the 12 months ending September 2026, Arctic’s estimated Share of Search among swim spa brands worldwide moved from 15.5% to 15.1%, and its estimated monthly branded searches moved from 246K to 201K.
- Across the 12 months ending September 2026, Sundance’s estimated Share of Search among swim spa brands worldwide moved from 8.5% to 8.2%, and its estimated monthly branded searches moved from 135K to 110K.
How did search popularity change for swim spa brands worldwide in September 2026?
3 changes
In September 2026, Arctic overtook Sundance to rank 2nd among swim spa brands worldwide, with 15.1% estimated Share of Search.
In September 2026, Bullfrog overtook Sundance to rank 3rd among swim spa brands worldwide, with 15.1% estimated Share of Search.
In September 2026, Sundance lost estimated Share of Search among swim spa brands worldwide, from 15.7% to 8.2%.
Other head-to-heads among swim spa brands
How each brand is measured
Brandwave collects information about searches that people make online using Arctic’s and Sundance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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