Brandwave

How popular isBullfrog in search?

In September 2026, there were an estimated 201K branded searches for Bullfrog worldwide which held steady over the last 12 months. Bullfrog holds 15.1% estimated Share of Search among swim spa brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Jacuzzi61.6%
  2. Arctic15.1%
  3. Bullfrog15.1%
  4. Sundance8.2%
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Which swim spa brands compete with Bullfrog?

Bullfrog against swim spa brands worldwide, by month

Share of Search by month for Jacuzzi, Arctic, Bullfrog, Sundance. The figures are in the table below the chart.

View monthly share of search table
MonthJacuzziArcticBullfrogSundance
Oct 202563.2%15.5%12.7%8.5%
Nov 202561.2%18.3%12.3%8.2%
Dec 202558.8%21.5%11.8%7.9%
Jan 202657.7%21.2%9.5%11.6%
Feb 202661.2%18.3%12.3%8.2%
Mar 202665%16%13.1%5.9%
Apr 202667%13.5%13.5%6.1%
May 202667%13.5%13.5%6%
Jun 202672.9%9.8%12%5.3%
Jul 202668.7%13.8%11.3%6.2%
Aug 202663.4%10.5%10.5%15.7%
Sep 202661.6%15.1%15.1%8.2%

  1. 1.Jacuzzi

    61.6%

    Held 1st. 823K estimated branded searches, -32.5% vs prior month. Share -1.8 points.

  2. 2.Arctic

    15.1%

    Moved from 3rd to 2nd. 201K estimated branded searches, 0% vs prior month. Share +4.6 points.

  3. 3.Bullfrog

    15.1%

    Moved from 4th to 3rd. 201K estimated branded searches, 0% vs prior month. Share +4.6 points.

  4. 4.Sundance

    8.2%

    Moved from 2nd to 4th. 110K estimated branded searches, -63.5% vs prior month. Share -7.4 points.

Compare search popularity between Bullfrog and its closest rivals

Every comparison with Bullfrog

How has branded search demand for Bullfrog changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Bullfrog worldwide held steady at 201K.
  • Across the 12 months ending September 2026, Bullfrog’s estimated Share of Search among swim spa brands worldwide increased from 12.7% to 15.1%.
  • Across the 12 months ending September 2026, Bullfrog’s estimated Share of Search among swim spa brands worldwide peaked at 15.1% in September 2026 and was lowest at 9.5% in January 2026.

How did search popularity change for swim spa brands worldwide in September 2026?

  1. In September 2026, Arctic overtook Sundance to rank 2nd among swim spa brands worldwide, with 15.1% estimated Share of Search.

  2. In September 2026, Bullfrog overtook Sundance to rank 3rd among swim spa brands worldwide, with 15.1% estimated Share of Search.

  3. In September 2026, Sundance lost estimated Share of Search among swim spa brands worldwide, from 15.7% to 8.2%.

  4. In September 2026, Jacuzzi lost estimated Share of Search among swim spa brands worldwide, from 63.4% to 61.6%.

Where does Bullfrog compete?

Bullfrog is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Hot tub brands3rd of 610.7%Show ranking
Spa pool brands3rd of 511%Show ranking
Swim spa brands3rd of 415.1%Shown above

How is Bullfrog measured?

Brandwave collects information about searches that people make online using Bullfrog’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • bullfrog

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How the Brand Demand Index is measured

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