Brandwave

How popular isBullfrog in search?

In August 2026, there were an estimated 201K branded searches for Bullfrog worldwide which is up 21.8% over the last 11 months. Bullfrog holds 9.5% estimated Share of Search among hot tub brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Jacuzzi57.5%
  2. Sundance14.2%
  3. Intex11.6%
  4. Bullfrog9.5%
  5. Lay-Z-Spa6.2%
  6. Hot Spring1%
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Which hot tub brands compete with Bullfrog?

Bullfrog against hot tub brands worldwide, by month

Share of Search by month for Jacuzzi, Sundance, Intex, Bullfrog, Lay-Z-Spa. The figures are in the table below the chart.

View monthly share of search table
MonthJacuzziSundanceIntexBullfrogLay-Z-SpaHot Spring
Oct 202567.2%9.1%7.4%11.1%3.4%1.8%
Nov 202566.1%8.8%8.8%10.8%3.6%1.8%
Dec 202566.1%8.8%8.8%10.8%3.6%1.8%
Jan 202665.3%13.1%7.2%8.8%3.3%2.2%
Feb 202666.1%8.8%8.8%10.8%3.6%1.8%
Mar 202665.3%5.9%8.8%13.1%5.4%1.4%
Apr 202660.6%5.5%12.2%12.2%8.2%1.3%
May 202655.6%5%16.8%9.2%12.5%1%
Jun 202656.1%4.1%20.6%7.5%10.9%0.83%
Jul 202657.1%5.1%17.2%7.7%12%0.85%
Aug 202657.5%14.2%11.6%9.5%6.2%1%
Sep 2026——————

  1. 1.Jacuzzi

    57.5%

    Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share +0.4 points.

  2. 2.Sundance

    14.2%

    Moved from 5th to 2nd. 301K estimated branded searches, +173.6% vs prior month. Share +9 points.

  3. 3.Intex

    11.6%

    Moved from 2nd to 3rd. 246K estimated branded searches, -33.2% vs prior month. Share -5.6 points.

  4. 4.Bullfrog

    9.5%

    Held 4th. 201K estimated branded searches, +21.8% vs prior month. Share +1.8 points.

  5. 5.Lay-Z-Spa

    6.2%

    Moved from 3rd to 5th. 131K estimated branded searches, -48.7% vs prior month. Share -5.8 points.

  6. 6.Hot Spring

    1%

    Held 6th. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.2 points.

Compare search popularity between Bullfrog and its closest rivals

How has branded search demand for Bullfrog changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Bullfrog worldwide rose from 165K to 201K.
  • Across the 11 months ending August 2026, Bullfrog’s estimated Share of Search among hot tub brands worldwide decreased from 11.1% to 9.5%.
  • Across the 11 months ending August 2026, Bullfrog’s estimated Share of Search among hot tub brands worldwide peaked at 13.1% in March 2026 and was lowest at 7.5% in June 2026.
  • Across the 11 months ending August 2026, Bullfrog fell from 2nd to 4th among hot tub brands worldwide.

How did search popularity change for hot tub brands worldwide in August 2026?

  1. In August 2026, Sundance overtook Lay-Z-Spa to rank 2nd among hot tub brands worldwide, at 14.2%.

  2. In August 2026, Bullfrog gained estimated Share of Search among hot tub brands worldwide, from 7.7% to 9.5%.

  3. In August 2026, Lay-Z-Spa lost estimated Share of Search among hot tub brands worldwide, from 12% to 6.2%.

  4. In August 2026, Intex lost estimated Share of Search among hot tub brands worldwide, from 17.2% to 11.6%.

  5. Jacuzzi’s estimated Share of Search among hot tub brands worldwide has gained ground for 3 months in a row, from 55.6% to 57.5% in August 2026.

  6. Estimated monthly branded searches for Hot Spring worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.

Where does Bullfrog compete?

Bullfrog is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Hot tub brands4th of 69.5%Shown above
Spa pool brands3rd of 511.1%Show ranking

How is Bullfrog measured?

Brandwave collects information about searches that people make online using Bullfrog’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • bullfrog

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How the Brand Demand Index is measured

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