Bullfrog vs Master Spas:Which is more popular?
In September 2026, Bullfrog had more branded searches than Master Spas among swim spa brands worldwide. Bullfrog had about 23,500 branded searches, while Master Spas had 12,100. Bullfrog made up 2.4% of all swim spa brand searches we track, and Master Spas accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about swim spa brands, Master Spas appeared in four of the five answers and Bullfrog in two. Master Spas was mentioned before Bullfrog in every answer.
Who do people search for more?
Bullfrog, about 94% more searches than Master Spas
Who does AI mention more?
Master Spas, mentioned in 4 of 5 answers, Bullfrog in 2
Who does AI recommend more?
Master Spas, named ahead of Bullfrog in every answer
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Top swim spa brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Master Spas was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Bullfrog was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Master Spas was listed before Bullfrog in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Endless Pools1st
- Hydropool2nd
- Master Spas3rd
Jacuzzi4th- Bullfrog5th
Sundance–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Endless Pools5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Master Spas4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Hydropool4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Jacuzzi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bullfrog2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sundance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about swim spa brands
5 answers
Asked ChatGPT
“Which swim spa brand should I buy?”
Asked ChatGPT
“What are the best swim spa brands?”
Asked ChatGPT
“What's the best swim spa brand for home exercise?”
Searched Google, AI Overview
“swim spa price”
Searched Google, AI Overview
“compact swim spa”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Bullfrog or Master Spas more popular in search?
This chart shows how often people search Google for Bullfrog and Master Spas by name. Each line represents a brand's share of searches for all six swim spa brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Bullfrog, Master Spas. The figures are in the table below the chart.
View monthly share of searches table
| Month | Jacuzzi | Sundance | Bullfrog | Endless Pools | Master Spas | Hydropool |
|---|---|---|---|---|---|---|
| Oct 2025 | 83.1% | 11.2% | 2.5% | 1.2% | 1.5% | 0.45% |
| Nov 2025 | 83.1% | 11.1% | 2.5% | 1.2% | 1.5% | 0.55% |
| Dec 2025 | 83.5% | 11.2% | 2.4% | 1.2% | 1.2% | 0.45% |
| Jan 2026 | 79.5% | 16% | 2% | 0.96% | 1.2% | 0.43% |
| Feb 2026 | 83.2% | 11.1% | 2.4% | 1.2% | 1.5% | 0.55% |
| Mar 2026 | 86.1% | 7.8% | 3% | 1.3% | 1.3% | 0.57% |
| Apr 2026 | 86.2% | 7.8% | 2.6% | 1.3% | 1.6% | 0.57% |
| May 2026 | 86.6% | 7.8% | 2.5% | 1.3% | 1.3% | 0.57% |
| Jun 2026 | 88.5% | 6.5% | 2.3% | 1.1% | 1.1% | 0.48% |
| Jul 2026 | 87.6% | 7.9% | 1.7% | 1.3% | 1.1% | 0.47% |
| Aug 2026 | 77% | 19% | 1.7% | 0.93% | 0.93% | 0.42% |
| Sep 2026 | 83.5% | 11.2% | 2.4% | 1.2% | 1.2% | 0.55% |
How has the Bullfrog and Master Spas comparison changed over the last 12 months?
3 findings
- Bullfrog was ahead of Master Spas in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bullfrog’s share of searches among swim spa brands worldwide moved from 2.5% to 2.4%, and its estimated monthly branded searches moved from 30.3K to 23.5K.
- Across the 12 months ending September 2026, Master Spas’ share of searches among swim spa brands worldwide moved from 1.5% to 1.2%, and its estimated monthly branded searches moved from 18.1K to 12.1K.
How did search popularity change for swim spa brands worldwide in September 2026?
2 changes
In September 2026, Bullfrog gained share of searches among swim spa brands worldwide, from 1.7% to 2.4%.
Estimated monthly branded searches for Master Spas worldwide fell 33.1% over 12 measured months, from 18.1K to 12.1K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Bullfrog’s and Master Spas’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bullfrog
2 branded search terms
- bullfrog hot tub
- bullfrog spas
Master Spas
1 branded search term
- master spas
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