Brandwave

How popular isMaster Spas?

In September 2026, people searched for Master Spas by name about 12,100 times worldwide, a 33.1% decrease from the previous year. These searches made up 1.2% of all global swim spa brand searches, placing Master Spas fifth out of six brands. When we asked both ChatGPT and Google AI Overviews about swim spa brands, Master Spas appeared in four of the five answers and was the third most recommended of the six.

Search and AI answers in September 2026

Master Spas is the fifth most searched of 6 competitors and the third most recommended in AI answers.

  1. JacuzziShare of searches 83.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  2. SundanceShare of searches 11.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. BullfrogShare of searches 2.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. Endless PoolsShare of searches 1.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. Master SpasShare of searches 1.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd

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Top swim spa brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Master Spas was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Master Spas is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Endless Pools1st
  2. Hydropool2nd
  3. Master Spas3rd
  4. Jacuzzi4th
  5. Bullfrog5th
  6. Sundance–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Endless Pools5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Master Spas4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hydropool4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jacuzzi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bullfrog2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sundance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about swim spa brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which swim spa brands compete with Master Spas?

Master Spas against swim spa brands worldwide, by month

Share of searches by month for Jacuzzi, Sundance, Bullfrog, Master Spas. The figures are in the table below the chart.

View monthly share of searches table
MonthJacuzziSundanceBullfrogEndless PoolsMaster SpasHydropool
Oct 202583.1%11.2%2.5%1.2%1.5%0.45%
Nov 202583.1%11.1%2.5%1.2%1.5%0.55%
Dec 202583.5%11.2%2.4%1.2%1.2%0.45%
Jan 202679.5%16%2%0.96%1.2%0.43%
Feb 202683.2%11.1%2.4%1.2%1.5%0.55%
Mar 202686.1%7.8%3%1.3%1.3%0.57%
Apr 202686.2%7.8%2.6%1.3%1.6%0.57%
May 202686.6%7.8%2.5%1.3%1.3%0.57%
Jun 202688.5%6.5%2.3%1.1%1.1%0.48%
Jul 202687.6%7.9%1.7%1.3%1.1%0.47%
Aug 202677%19%1.7%0.93%0.93%0.42%
Sep 202683.5%11.2%2.4%1.2%1.2%0.55%

  1. 1.Jacuzzi

    83.5%

    Held 1st. 823K estimated branded searches, -32.5% vs prior month. Share +6.5 points.

  2. 2.Sundance

    11.2%

    Held 2nd. 110K estimated branded searches, -63.5% vs prior month. Share -7.8 points.

  3. 3.Bullfrog

    2.4%

    Held 3rd. 23.5K estimated branded searches, -14.9% vs prior month. Share +0.6 points.

  4. 4.Endless Pools

    1.2%

    Held 4th. 12.1K estimated branded searches, -18.2% vs prior month. Share +0.3 points.

  5. 5.Master Spas

    1.2%

    Held 5th. 12.1K estimated branded searches, -18.2% vs prior month. Share +0.3 points.

  6. 6.Hydropool

    0.55%

    Held 6th. 5.4K estimated branded searches, -18.2% vs prior month. Share +0.1 points.

Compare popularity between Master Spas and its closest rivals

Every comparison with Master Spas

5 comparisons

How has branded search demand for Master Spas changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Master Spas worldwide fell from 18.1K to 12.1K.
  • Across the 12 months ending September 2026, Master Spas fell from 4th to 5th among swim spa brands worldwide.

How did search popularity change for swim spa brands worldwide in September 2026?

5 changes

  1. In September 2026, Jacuzzi gained share of searches among swim spa brands worldwide, from 77% to 83.5%.

  2. In September 2026, Bullfrog gained share of searches among swim spa brands worldwide, from 1.7% to 2.4%.

  3. In September 2026, Sundance lost share of searches among swim spa brands worldwide, from 19% to 11.2%.

  4. Estimated monthly branded searches for Master Spas worldwide fell 33.1% over 12 measured months, from 18.1K to 12.1K in September 2026.

  5. Estimated monthly branded searches for Endless Pools worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.

How are Master Spas’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Master Spas’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • master spas

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How the Brand Demand Index is measured

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