Master Spas vs Sundance:Which is more popular?
In September 2026, Sundance had more branded searches than Master Spas among swim spa brands worldwide. Sundance had about 110,000 branded searches, while Master Spas had 12,100. Sundance made up 11.2% of all swim spa brand searches we track, and Master Spas accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about swim spa brands, Master Spas appeared in four of the five answers and Sundance in none.
Who do people search for more?
Sundance, about 9 searches for every 1 for Master Spas
Who does AI mention more?
Master Spas, mentioned in 4 of 5 answers, Sundance in 0
Who does AI recommend more?
Master Spas, the only one of the two named
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Top swim spa brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Master Spas was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Sundance did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Endless Pools1st
- Hydropool2nd
Master Spas3rd
Jacuzzi4th
Bullfrog5th
Sundance–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Endless Pools5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Master Spas4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Hydropool4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Jacuzzi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bullfrog2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sundance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about swim spa brands
5 answers
Asked ChatGPT
“Which swim spa brand should I buy?”
Asked ChatGPT
“What are the best swim spa brands?”
Asked ChatGPT
“What's the best swim spa brand for home exercise?”
Searched Google, AI Overview
“swim spa price”
Searched Google, AI Overview
“compact swim spa”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Master Spas or Sundance more popular in search?
This chart shows how often people search Google for Master Spas and Sundance by name. Each line represents a brand's share of searches for all six swim spa brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Sundance, Master Spas. The figures are in the table below the chart.
View monthly share of searches table
| Month | Jacuzzi | Sundance | Bullfrog | Endless Pools | Master Spas | Hydropool |
|---|---|---|---|---|---|---|
| Oct 2025 | 83.1% | 11.2% | 2.5% | 1.2% | 1.5% | 0.45% |
| Nov 2025 | 83.1% | 11.1% | 2.5% | 1.2% | 1.5% | 0.55% |
| Dec 2025 | 83.5% | 11.2% | 2.4% | 1.2% | 1.2% | 0.45% |
| Jan 2026 | 79.5% | 16% | 2% | 0.96% | 1.2% | 0.43% |
| Feb 2026 | 83.2% | 11.1% | 2.4% | 1.2% | 1.5% | 0.55% |
| Mar 2026 | 86.1% | 7.8% | 3% | 1.3% | 1.3% | 0.57% |
| Apr 2026 | 86.2% | 7.8% | 2.6% | 1.3% | 1.6% | 0.57% |
| May 2026 | 86.6% | 7.8% | 2.5% | 1.3% | 1.3% | 0.57% |
| Jun 2026 | 88.5% | 6.5% | 2.3% | 1.1% | 1.1% | 0.48% |
| Jul 2026 | 87.6% | 7.9% | 1.7% | 1.3% | 1.1% | 0.47% |
| Aug 2026 | 77% | 19% | 1.7% | 0.93% | 0.93% | 0.42% |
| Sep 2026 | 83.5% | 11.2% | 2.4% | 1.2% | 1.2% | 0.55% |
How has the Master Spas and Sundance comparison changed over the last 12 months?
3 findings
- Sundance was ahead of Master Spas in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Master Spas’ share of searches among swim spa brands worldwide moved from 1.5% to 1.2%, and its estimated monthly branded searches moved from 18.1K to 12.1K.
- Across the 12 months ending September 2026, Sundance’s share of searches among swim spa brands worldwide held steady at 11.2%, and its estimated monthly branded searches moved from 135K to 110K.
How did search popularity change for swim spa brands worldwide in September 2026?
2 changes

In September 2026, Sundance lost share of searches among swim spa brands worldwide, from 19% to 11.2%.

Estimated monthly branded searches for Master Spas worldwide fell 33.1% over 12 measured months, from 18.1K to 12.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Master Spas’ and Sundance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Master Spas
1 branded search term
- master spas
Sundance
1 branded search term
- sundance
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