Brandwave

Hot tub brands:Which brands are most popular in search?

In August 2026, Jacuzzi was the most searched among hot tub brands worldwide, with an estimated 1.2M branded searches and 57.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Jacuzzi57.5%
  2. Sundance14.2%
  3. Intex11.6%
  4. Bullfrog9.5%
  5. Lay-Z-Spa6.2%
  6. Hot Spring1%

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Share of SearchLeaderboard

Compare the hot tub brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among hot tub brands worldwide, by month

Share of Search by month for Jacuzzi, Sundance, Intex, Bullfrog, Lay-Z-Spa. The figures are in the table below the chart.

View monthly share of search table
MonthJacuzziSundanceIntexBullfrogLay-Z-SpaHot Spring
Oct 202567.2%9.1%7.4%11.1%3.4%1.8%
Nov 202566.1%8.8%8.8%10.8%3.6%1.8%
Dec 202566.1%8.8%8.8%10.8%3.6%1.8%
Jan 202665.3%13.1%7.2%8.8%3.3%2.2%
Feb 202666.1%8.8%8.8%10.8%3.6%1.8%
Mar 202665.3%5.9%8.8%13.1%5.4%1.4%
Apr 202660.6%5.5%12.2%12.2%8.2%1.3%
May 202655.6%5%16.8%9.2%12.5%1%
Jun 202656.1%4.1%20.6%7.5%10.9%0.83%
Jul 202657.1%5.1%17.2%7.7%12%0.85%
Aug 202657.5%14.2%11.6%9.5%6.2%1%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Jacuzzi

    57.5%

    Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share +0.4 points.

  2. 2.Sundance

    14.2%

    Moved from 5th to 2nd. 301K estimated branded searches, +173.6% vs prior month. Share +9 points.

  3. 3.Intex

    11.6%

    Moved from 2nd to 3rd. 246K estimated branded searches, -33.2% vs prior month. Share -5.6 points.

  4. 4.Bullfrog

    9.5%

    Held 4th. 201K estimated branded searches, +21.8% vs prior month. Share +1.8 points.

  5. 5.Lay-Z-Spa

    6.2%

    Moved from 3rd to 5th. 131K estimated branded searches, -48.7% vs prior month. Share -5.8 points.

  6. Held 6th. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among hot tub brands worldwide?

In August 2026, Jacuzzi was the most searched among hot tub brands worldwide, with an estimated 1.2M branded searches and 57.5% estimated Share of Search within this set. Sundance is in 2nd place, 43.3 percentage points behind at 14.2% Share of Search.

Global hot tub brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Jacuzzi67.2% → 57.5%67.2%Oct 202555.6%May 20261st
Sundance9.1% → 14.2%14.2%Aug 20264.1%Jun 20263rd → 2nd
Intex7.4% → 11.6%20.6%Jun 20267.2%Jan 20264th → 3rd
Bullfrog11.1% → 9.5%13.1%Mar 20267.5%Jun 20262nd → 4th
Lay-Z-Spa3.4% → 6.2%12.5%May 20263.3%Jan 20265th
Hot Spring1.8% → 1%2.2%Jan 20260.83%Jun 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Jacuzzi’s estimated Share of Search among hot tub brands worldwide decreased from 67.2% to 57.5%.
  • Across the 11 months ending August 2026, Sundance’s estimated Share of Search among hot tub brands worldwide increased from 9.1% to 14.2%.
  • Across the 11 months ending August 2026, Intex’s estimated Share of Search among hot tub brands worldwide increased from 7.4% to 11.6%.
  • Across the 11 months ending August 2026, Bullfrog’s estimated Share of Search among hot tub brands worldwide decreased from 11.1% to 9.5%.
  • Across the 11 months ending August 2026, Lay-Z-Spa’s estimated Share of Search among hot tub brands worldwide increased from 3.4% to 6.2%.
  • Across the 11 months ending August 2026, Hot Spring’s estimated Share of Search among hot tub brands worldwide decreased from 1.8% to 1%.
  • Across the 11 months ending August 2026, Jacuzzi’s estimated Share of Search among hot tub brands worldwide peaked at 67.2% in October 2025 and was lowest at 55.6% in May 2026.
  • Across the 11 months ending August 2026, Sundance’s estimated Share of Search among hot tub brands worldwide peaked at 14.2% in August 2026 and was lowest at 4.1% in June 2026.
  • Across the 11 months ending August 2026, Intex’s estimated Share of Search among hot tub brands worldwide peaked at 20.6% in June 2026 and was lowest at 7.2% in January 2026.
  • Across the 11 months ending August 2026, Bullfrog’s estimated Share of Search among hot tub brands worldwide peaked at 13.1% in March 2026 and was lowest at 7.5% in June 2026.
  • Across the 11 months ending August 2026, Lay-Z-Spa’s estimated Share of Search among hot tub brands worldwide peaked at 12.5% in May 2026 and was lowest at 3.3% in January 2026.
  • Across the 11 months ending August 2026, Hot Spring’s estimated Share of Search among hot tub brands worldwide peaked at 2.2% in January 2026 and was lowest at 0.83% in June 2026.
  • Across the 11 months ending August 2026, Sundance rose from 3rd to 2nd among hot tub brands worldwide.
  • Across the 11 months ending August 2026, Intex rose from 4th to 3rd among hot tub brands worldwide.
  • Across the 11 months ending August 2026, Bullfrog fell from 2nd to 4th among hot tub brands worldwide.

How did search popularity change for hot tub brands worldwide in August 2026?

  1. In August 2026, Sundance overtook Lay-Z-Spa to rank 2nd among hot tub brands worldwide, at 14.2%.

  2. In August 2026, Bullfrog gained estimated Share of Search among hot tub brands worldwide, from 7.7% to 9.5%.

  3. In August 2026, Lay-Z-Spa lost estimated Share of Search among hot tub brands worldwide, from 12% to 6.2%.

  4. In August 2026, Intex lost estimated Share of Search among hot tub brands worldwide, from 17.2% to 11.6%.

  5. Jacuzzi’s estimated Share of Search among hot tub brands worldwide has gained ground for 3 months in a row, from 55.6% to 57.5% in August 2026.

  6. Estimated monthly branded searches for Hot Spring worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.

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