How popular isHot Spring in search?
In August 2026, there were an estimated 572K branded searches for Hot Spring worldwide which is down 18.3% over the last 11 months. Hot Spring holds 21.4% estimated Share of Search among hot tub brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which hot tub brands compete with Hot Spring?
Share of Search by month for Jacuzzi, Hot Spring, Sundance, Intex, Bullfrog, Lay-Z-Spa. The figures are in the table below the chart.
View monthly share of search table
| Month | Jacuzzi | Hot Spring | Sundance | Intex | Bullfrog | Lay-Z-Spa |
|---|---|---|---|---|---|---|
| Oct 2025 | 46.3% | 32.4% | 6.2% | 5.1% | 7.6% | 2.4% |
| Nov 2025 | 42.9% | 36.2% | 5.7% | 5.7% | 7% | 2.4% |
| Dec 2025 | 42.9% | 36.2% | 5.7% | 5.7% | 7% | 2.4% |
| Jan 2026 | 42.5% | 36.4% | 8.5% | 4.7% | 5.7% | 2.2% |
| Feb 2026 | 42.9% | 36.2% | 5.7% | 5.7% | 7% | 2.4% |
| Mar 2026 | 45.4% | 31.5% | 4.1% | 6.1% | 9.1% | 3.7% |
| Apr 2026 | 43.1% | 29.9% | 3.9% | 8.7% | 8.7% | 5.8% |
| May 2026 | 42.5% | 24.2% | 3.8% | 12.8% | 7% | 9.6% |
| Jun 2026 | 44.8% | 20.8% | 3.3% | 16.4% | 6% | 8.7% |
| Jul 2026 | 43.4% | 24.6% | 3.9% | 13.1% | 5.9% | 9.1% |
| Aug 2026 | 45.7% | 21.4% | 11.3% | 9.2% | 7.5% | 4.9% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.7% | 1.2M | 0% | +2.2 points | |
| 2, held 2nd | 21.4% | 572K | -17.2% | -3.2 points | |
| 3, moved from 6th to 3rd | 11.3% | 301K | +173.6% | +7.4 pointsmoved from 6th to 3rd | |
| 4, moved from 3rd to 4th | 9.2% | 246K | -33.2% | -3.9 pointsmoved from 3rd to 4th | |
| 5, held 5th | 7.5% | 201K | +21.8% | +1.7 points | |
| 6, moved from 4th to 6th | 4.9% | 131K | -48.7% | -4.2 pointsmoved from 4th to 6th |
1.Jacuzzi
45.7%
Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share +2.2 points.
21.4%
Held 2nd. 572K estimated branded searches, -17.2% vs prior month. Share -3.2 points.
3.
Sundance11.3%
Moved from 6th to 3rd. 301K estimated branded searches, +173.6% vs prior month. Share +7.4 points.
4.
Intex9.2%
Moved from 3rd to 4th. 246K estimated branded searches, -33.2% vs prior month. Share -3.9 points.
5.
Bullfrog7.5%
Held 5th. 201K estimated branded searches, +21.8% vs prior month. Share +1.7 points.
4.9%
Moved from 4th to 6th. 131K estimated branded searches, -48.7% vs prior month. Share -4.2 points.
Compare search popularity between Hot Spring and its closest rivals
Every comparison with Hot Spring
6 comparisons
How has branded search demand for Hot Spring changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Hot Spring worldwide fell from 700K to 572K.
- Across the 11 months ending August 2026, Hot Spring’s estimated Share of Search among hot tub brands worldwide decreased from 32.4% to 21.4%.
- Across the 11 months ending August 2026, Hot Spring’s estimated Share of Search among hot tub brands worldwide peaked at 36.4% in January 2026 and was lowest at 20.8% in June 2026.
How did search popularity change for hot tub brands worldwide in August 2026?
6 changes
In August 2026, Sundance overtook Lay-Z-Spa to rank 3rd among hot tub brands worldwide, at 11.3%.
In August 2026, Jacuzzi gained estimated Share of Search among hot tub brands worldwide, from 43.4% to 45.7%.
In August 2026, Bullfrog gained estimated Share of Search among hot tub brands worldwide, from 5.9% to 7.5%.
In August 2026, Lay-Z-Spa lost estimated Share of Search among hot tub brands worldwide, from 9.1% to 4.9%.
In August 2026, Intex lost estimated Share of Search among hot tub brands worldwide, from 13.1% to 9.2%.
In August 2026, Hot Spring lost estimated Share of Search among hot tub brands worldwide, from 24.6% to 21.4%.
Where does Hot Spring compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Hot tub brands | 2nd of 6 | 21.4% | Shown above |
| Spa pool brands | 2nd of 5 | 24.2% | Show ranking |
How is Hot Spring measured?
Brandwave collects information about searches that people make online using Hot Spring’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- hot spring
- hot spring spas
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