Brandwave

Intex vs Sundance:Which is more popular by branded search?

In August 2026, Sundance had more branded searches than Intex among hot tub brands worldwide. Sundance was estimated to have 301K branded searches compared to Intex’s 246K, and held a 14.2% Share of Search versus Intex’s 11.6%. These are worldwide searches for English-language branded terms.

Share of Search among hot tub brands worldwide in August 2026Which is more popular in search, Intex or Sundance?
Intex11.6%246K searches
vs
Sundance14.2%301K searches

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Which is more popular in search, Intex or Sundance?

Compare the hot tub brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Intex and Sundance among hot tub brands worldwide, by month

Share of Search by month for Sundance, Intex. The figures are in the table below the chart.

View monthly share of search table
MonthJacuzziSundanceIntexBullfrogLay-Z-SpaHot Spring
Oct 202567.2%9.1%7.4%11.1%3.4%1.8%
Nov 202566.1%8.8%8.8%10.8%3.6%1.8%
Dec 202566.1%8.8%8.8%10.8%3.6%1.8%
Jan 202665.3%13.1%7.2%8.8%3.3%2.2%
Feb 202666.1%8.8%8.8%10.8%3.6%1.8%
Mar 202665.3%5.9%8.8%13.1%5.4%1.4%
Apr 202660.6%5.5%12.2%12.2%8.2%1.3%
May 202655.6%5%16.8%9.2%12.5%1%
Jun 202656.1%4.1%20.6%7.5%10.9%0.83%
Jul 202657.1%5.1%17.2%7.7%12%0.85%
Aug 202657.5%14.2%11.6%9.5%6.2%1%
Sep 2026——————

How has the Intex and Sundance comparison changed over the last 12 months?

  • The lead changed hands 2 times in the 11 months ending August 2026: Intex took it in March 2026, Sundance took it in August 2026.
  • Across the 11 months ending August 2026, Intex’s estimated Share of Search among hot tub brands worldwide moved from 7.4% to 11.6%, and its estimated monthly branded searches moved from 110K to 246K.
  • Across the 11 months ending August 2026, Sundance’s estimated Share of Search among hot tub brands worldwide moved from 9.1% to 14.2%, and its estimated monthly branded searches moved from 135K to 301K.

How did search popularity change for hot tub brands worldwide in August 2026?

  1. In August 2026, Sundance overtook Lay-Z-Spa to rank 2nd among hot tub brands worldwide, at 14.2%.

  2. In August 2026, Intex lost estimated Share of Search among hot tub brands worldwide, from 17.2% to 11.6%.

How each brand is measured

Brandwave collects information about searches that people make online using Intex’s and Sundance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Intex

1 branded search term

  • intex

Sundance

1 branded search term

  • sundance

How the Brand Demand Index is measured

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