Brandwave

Endless Pools vs Jacuzzi:Which is more popular?

In September 2026, Jacuzzi had more branded searches than Endless Pools among swim spa brands worldwide. Jacuzzi had about 823,000 branded searches, while Endless Pools had 12,100. Jacuzzi made up 83.5% of all swim spa brand searches we track, and Endless Pools accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about swim spa brands, Endless Pools appeared in all five answers and Jacuzzi in two. Endless Pools was mentioned before Jacuzzi in three out of four answers.

Among swim spa brands worldwide in September 2026

Who do people search for more?

Jacuzzi, about 68 searches for every 1 for Endless Pools

Jacuzzi 823K searchesEndless Pools 12.1K searches

Who does AI mention more?

Endless Pools, mentioned in every answer we collected

Endless Pools in 5 of 5Jacuzzi in 2 of 5

Who does AI recommend more?

Endless Pools, named ahead of Jacuzzi in 3 of 4 answers

Endless Pools first in 3Jacuzzi first in 1

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Top swim spa brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Endless Pools appeared in all five answers. Jacuzzi was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Endless Pools was listed before Jacuzzi in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Endless Pools1st
  2. Hydropool2nd
  3. Master Spas3rd
  4. Jacuzzi4th
  5. Bullfrog5th
  6. Sundance–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Endless Pools5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Master Spas4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hydropool4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jacuzzi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bullfrog2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sundance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about swim spa brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Endless Pools or Jacuzzi more popular in search?

This chart shows how often people search Google for Endless Pools and Jacuzzi by name. Each line represents a brand's share of searches for all six swim spa brands we track, month by month, from English-language searches worldwide.

Endless Pools and Jacuzzi among swim spa brands worldwide, by month

Share of searches by month for Jacuzzi, Endless Pools. The figures are in the table below the chart.

View monthly share of searches table
MonthJacuzziSundanceBullfrogEndless PoolsMaster SpasHydropool
Oct 202583.1%11.2%2.5%1.2%1.5%0.45%
Nov 202583.1%11.1%2.5%1.2%1.5%0.55%
Dec 202583.5%11.2%2.4%1.2%1.2%0.45%
Jan 202679.5%16%2%0.96%1.2%0.43%
Feb 202683.2%11.1%2.4%1.2%1.5%0.55%
Mar 202686.1%7.8%3%1.3%1.3%0.57%
Apr 202686.2%7.8%2.6%1.3%1.6%0.57%
May 202686.6%7.8%2.5%1.3%1.3%0.57%
Jun 202688.5%6.5%2.3%1.1%1.1%0.48%
Jul 202687.6%7.9%1.7%1.3%1.1%0.47%
Aug 202677%19%1.7%0.93%0.93%0.42%
Sep 202683.5%11.2%2.4%1.2%1.2%0.55%

How has the Endless Pools and Jacuzzi comparison changed over the last 12 months?

3 findings
  • Jacuzzi was ahead of Endless Pools in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Endless Pools’ share of searches among swim spa brands worldwide held steady at 1.2%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
  • Across the 12 months ending September 2026, Jacuzzi’s share of searches among swim spa brands worldwide moved from 83.1% to 83.5%, and its estimated monthly branded searches moved from 1M to 823K.

How did search popularity change for swim spa brands worldwide in September 2026?

2 changes
  1. In September 2026, Jacuzzi gained share of searches among swim spa brands worldwide, from 77% to 83.5%.

  2. Estimated monthly branded searches for Endless Pools worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Endless Pools’ and Jacuzzi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Endless Pools

1 branded search term

  • endless pools

Jacuzzi

1 branded search term

  • jacuzzi

How the Brand Demand Index is measured

Other head-to-heads among swim spa brands

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