How popular isHawke in search?
In September 2026, there were an estimated 6.6K branded searches for Hawke worldwide which is down 18.5% over the last 12 months. Hawke holds 4% estimated Share of Search among rifle scope brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Follow Hawke and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which rifle scope brands compete with Hawke?
Share of Search by month for Vortex, Steiner, Hawke. The figures are in the table below the chart.
View monthly share of search table
| Month | Vortex | Steiner | Hawke |
|---|---|---|---|
| Oct 2025 | 56.2% | 39.5% | 4.3% |
| Nov 2025 | 56.9% | 38.8% | 4.2% |
| Dec 2025 | 59.8% | 36.2% | 4% |
| Jan 2026 | 54.2% | 41.3% | 4.5% |
| Feb 2026 | 49.6% | 46.3% | 4.1% |
| Mar 2026 | 49.6% | 46.3% | 4.1% |
| Apr 2026 | 45% | 50.5% | 4.5% |
| May 2026 | 49.6% | 46.3% | 4.1% |
| Jun 2026 | 50.4% | 46.3% | 3.4% |
| Jul 2026 | 55% | 40.5% | 4.4% |
| Aug 2026 | 51.6% | 44.4% | 4% |
| Sep 2026 | 51.6% | 44.4% | 4% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 51.6% | 86.1K | 0% | 0 points | |
| 2, held 2nd | 44.4% | 74K | 0% | 0 points | |
| 3, held 3rd | 4% | 6.6K | 0% | 0 points |
Compare search popularity between Hawke and its closest rivals
Every comparison with Hawke
6 comparisons
How has branded search demand for Hawke changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Hawke worldwide fell from 8.1K to 6.6K.
- Across the 12 months ending September 2026, Hawke’s estimated Share of Search among rifle scope brands worldwide peaked at 4.5% in January 2026 and was lowest at 3.4% in June 2026.
How did search popularity change for rifle scope brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Hawke worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.
Estimated monthly branded searches for Vortex worldwide fell 18.2% over 12 measured months, from 105K to 86.1K in September 2026.
Where does Hawke compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Rangefinders | 5th of 6 | 0.45% | Show ranking |
| Rifle scope brands | 3rd of 3 | 4% | Shown above |
How is Hawke measured?
Brandwave collects information about searches that people make online using Hawke’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- hawke optics
- hawkeoptics
Do you work for Hawke? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Hawke your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.