Hawke vs Leupold:Which is more popular?
In September 2026, Hawke and Leupold were level in searches among rifle scope brands worldwide, with an estimated 6.6K versus 6K branded searches, at 1.5% and 1.3% of the total. When we asked ChatGPT and Google AI Overviews about rifle scope brands, Leupold appeared in all five answers and Hawke in none.
Who do people search for more?
Hawke, about 10% more searches than Leupold
Who does AI mention more?
Leupold, mentioned in every answer we collected
Who does AI recommend more?
Leupold, the only one of the two named
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Top rifle scope brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Leupold appeared in all five answers. Hawke did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Vortex5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Leupold5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Zeiss4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Swarovski Optik2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Steiner0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Hawke0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about rifle scope brands
5 answers
Asked ChatGPT
“Which rifle scope brand should I buy?”
Asked ChatGPT
“What are the best rifle scope brands?”
Asked ChatGPT
“What's the best rifle scope brand for hunting?”
Searched Google, AI Overview
“rifle scope brands”
Searched Google, AI Overview
“best rifle scope”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Hawke or Leupold more popular in search?
This chart shows how often people search Google for Hawke and Leupold by name. Each line represents a brand's share of searches for all six rifle scope brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Hawke, Leupold. The figures are in the table below the chart.
View monthly share of searches table
| Month | Zeiss | Vortex | Steiner | Swarovski Optik | Hawke | Leupold |
|---|---|---|---|---|---|---|
| Oct 2025 | 52.6% | 22.5% | 15.8% | 5.8% | 1.7% | 1.5% |
| Nov 2025 | 51.4% | 22.7% | 15.5% | 6.9% | 1.7% | 1.8% |
| Dec 2025 | 50.9% | 25.3% | 15.3% | 5.6% | 1.7% | 1.2% |
| Jan 2026 | 58.9% | 19% | 14.5% | 5.3% | 1.6% | 0.77% |
| Feb 2026 | 56.4% | 18.2% | 17% | 6.2% | 1.5% | 0.74% |
| Mar 2026 | 56.3% | 18.2% | 16.9% | 6.2% | 1.5% | 0.96% |
| Apr 2026 | 58% | 15.6% | 17.5% | 6.4% | 1.6% | 0.99% |
| May 2026 | 56.2% | 18.1% | 16.9% | 6.2% | 1.5% | 1% |
| Jun 2026 | 51.9% | 20.8% | 19.1% | 5.7% | 1.4% | 1.1% |
| Jul 2026 | 53.4% | 21.8% | 16.1% | 5.9% | 1.8% | 1.1% |
| Aug 2026 | 55.2% | 19.3% | 16.6% | 6.1% | 1.5% | 1.4% |
| Sep 2026 | 55.2% | 19.3% | 16.6% | 6.1% | 1.5% | 1.3% |
How has the Hawke and Leupold comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Leupold took it in November 2025, Hawke took it in December 2025.
- Across the 12 months ending September 2026, Hawke’s share of searches among rifle scope brands worldwide moved from 1.7% to 1.5%, and its estimated monthly branded searches moved from 8.1K to 6.6K.
- Across the 12 months ending September 2026, Leupold’s share of searches among rifle scope brands worldwide moved from 1.5% to 1.3%, and its estimated monthly branded searches moved from 7K to 6K.
How did search popularity change for rifle scope brands worldwide in September 2026?
2 changes
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Hawke’s and Leupold’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among rifle scope brands
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