Brandwave

How popular isSwarovski in search?

In August 2026, there were an estimated 4.1M branded searches for Swarovski worldwide which held steady over the last 11 months. Swarovski holds 81.3% estimated Share of Search among binocular brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Swarovski81.3%
  2. Nikon8.9%
  3. Canon7.1%
  4. Vortex1.5%
  5. Bushnell1.2%
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Which binocular brands compete with Swarovski?

Swarovski against binocular brands worldwide, by month

Share of Search by month for Swarovski, Nikon, Canon. The figures are in the table below the chart.

View monthly share of search table
MonthSwarovskiNikonCanonVortexBushnell
Oct 202581.7%9%6.3%1.8%1.2%
Nov 202586.9%6.4%4.4%1.3%1.1%
Dec 202588.8%5.3%3.7%1.3%0.88%
Jan 202683.7%7.5%6.3%1.5%1%
Feb 202685%7.7%5.2%1.3%0.84%
Mar 202682.1%9%6.2%1.5%1.2%
Apr 202682.5%9.1%5.9%1.2%1.2%
May 202685.1%7.7%5%1.3%1%
Jun 202683.7%7.5%6%1.5%1.2%
Jul 202682.9%7.5%6.9%1.5%1.2%
Aug 202681.3%8.9%7.1%1.5%1.2%
Sep 2026—————

  1. 1.Swarovski

    81.3%

    Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share -1.6 points.

  2. 2.Nikon

    8.9%

    Held 2nd. 450K estimated branded searches, +22.3% vs prior month. Share +1.5 points.

  3. 3.Canon

    7.1%

    Held 3rd. 356K estimated branded searches, +4.9% vs prior month. Share +0.2 points.

  4. 4.Vortex

    1.5%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Bushnell

    1.2%

    Held 5th. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Swarovski and its closest rivals

How has branded search demand for Swarovski changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Swarovski worldwide held steady at 4.1M.
  • Across the 11 months ending August 2026, Swarovski’s estimated Share of Search among binocular brands worldwide peaked at 88.8% in December 2025 and was lowest at 81.3% in August 2026.

How did search popularity change for binocular brands worldwide in August 2026?

  1. In August 2026, Nikon gained estimated Share of Search among binocular brands worldwide, from 7.5% to 8.9%.

  2. In August 2026, Swarovski lost estimated Share of Search among binocular brands worldwide, from 82.9% to 81.3%.

  3. Canon’s estimated Share of Search among binocular brands worldwide has gained ground for 3 months in a row, from 5% to 7.1% in August 2026.

  4. Estimated monthly branded searches for Vortex worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.

Where does Swarovski compete?

Swarovski is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Jewellery brands1st of 548%Show ranking
Binocular brands1st of 581.3%Shown above

How is Swarovski measured?

Brandwave collects information about searches that people make online using Swarovski’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • swarovski

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How the Brand Demand Index is measured

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