Brandwave

How popular isSwarovski in search?

In August 2026, there were an estimated 4.1M branded searches for Swarovski worldwide which held steady over the last 11 months. Swarovski holds 48% estimated Share of Search among jewellery brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Swarovski48%
  2. Cartier32.1%
  3. Tiffany & Co.14.3%
  4. Mejuri5.3%
  5. Pandora0.32%
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Which jewellery brands compete with Swarovski?

Swarovski against jewellery brands worldwide, by month

Share of Search by month for Swarovski, Cartier, Tiffany & Co., Mejuri. The figures are in the table below the chart.

View monthly share of search table
MonthSwarovskiCartierTiffany & Co.MejuriPandora
Oct 202543.4%35.6%15.9%4.8%0.29%
Nov 202551.6%28.3%12.7%6.9%0.51%
Dec 202555.8%25%13.7%5%0.45%
Jan 202648.4%32.4%14.5%4.4%0.32%
Feb 202653%29%12.9%4.8%0.29%
Mar 202648%32.2%14.3%5.3%0.26%
Apr 202648%32.2%14.3%5.3%0.26%
May 202649.7%33.3%12.1%4.5%0.33%
Jun 202649.7%33.3%12.2%4.5%0.33%
Jul 202649.7%33.3%12.2%4.5%0.33%
Aug 202648%32.1%14.3%5.3%0.32%
Sep 2026—————

  1. 1.Swarovski

    48%

    Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share -1.8 points.

  2. 2.Cartier

    32.1%

    Held 2nd. 2.7M estimated branded searches, 0% vs prior month. Share -1.2 points.

  3. 3.Tiffany & Co.

    14.3%

    Held 3rd. 1.2M estimated branded searches, +22% vs prior month. Share +2.1 points.

  4. 4.Mejuri

    5.3%

    Held 4th. 450K estimated branded searches, +22.3% vs prior month. Share +0.8 points.

  5. 5.Pandora

    0.32%

    Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Swarovski and its closest rivals

How has branded search demand for Swarovski changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Swarovski worldwide held steady at 4.1M.
  • Across the 11 months ending August 2026, Swarovski’s estimated Share of Search among jewellery brands worldwide increased from 43.4% to 48%.
  • Across the 11 months ending August 2026, Swarovski’s estimated Share of Search among jewellery brands worldwide peaked at 55.8% in December 2025 and was lowest at 43.4% in October 2025.

How did search popularity change for jewellery brands worldwide in August 2026?

  1. In August 2026, Tiffany & Co. gained estimated Share of Search among jewellery brands worldwide, from 12.2% to 14.3%.

  2. In August 2026, Mejuri gained estimated Share of Search among jewellery brands worldwide, from 4.5% to 5.3%.

  3. In August 2026, Swarovski lost estimated Share of Search among jewellery brands worldwide, from 49.7% to 48%.

  4. In August 2026, Cartier lost estimated Share of Search among jewellery brands worldwide, from 33.3% to 32.1%.

Where does Swarovski compete?

Swarovski is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Jewellery brands1st of 548%Shown above
Binocular brands1st of 581.3%Show ranking

How is Swarovski measured?

Brandwave collects information about searches that people make online using Swarovski’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • swarovski

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How the Brand Demand Index is measured

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