Jewellery brands:Which brands are most popular in search?
In August 2026, Swarovski was the most searched among jewellery brands worldwide, with an estimated 4.1M branded searches and 48% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Swarovski48%- Cartier32.1%
Tiffany & Co.14.3%
Mejuri5.3%
Pandora0.32%
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Share of SearchLeaderboard
Compare the jewellery brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Swarovski, Cartier, Tiffany & Co., Mejuri. The figures are in the table below the chart.
View monthly share of search table
| Month | Swarovski | Cartier | Tiffany & Co. | Mejuri | Pandora |
|---|---|---|---|---|---|
| Oct 2025 | 43.4% | 35.6% | 15.9% | 4.8% | 0.29% |
| Nov 2025 | 51.6% | 28.3% | 12.7% | 6.9% | 0.51% |
| Dec 2025 | 55.8% | 25% | 13.7% | 5% | 0.45% |
| Jan 2026 | 48.4% | 32.4% | 14.5% | 4.4% | 0.32% |
| Feb 2026 | 53% | 29% | 12.9% | 4.8% | 0.29% |
| Mar 2026 | 48% | 32.2% | 14.3% | 5.3% | 0.26% |
| Apr 2026 | 48% | 32.2% | 14.3% | 5.3% | 0.26% |
| May 2026 | 49.7% | 33.3% | 12.1% | 4.5% | 0.33% |
| Jun 2026 | 49.7% | 33.3% | 12.2% | 4.5% | 0.33% |
| Jul 2026 | 49.7% | 33.3% | 12.2% | 4.5% | 0.33% |
| Aug 2026 | 48% | 32.1% | 14.3% | 5.3% | 0.32% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48% | 4.1M | 0% | -1.8 points | |
| 2, held 2nd | 32.1% | 2.7M | 0% | -1.2 points | |
| 3, held 3rd | 14.3% | 1.2M | +22% | +2.1 points | |
| 4, held 4th | 5.3% | 450K | +22.3% | +0.8 points | |
| 5, held 5th | 0.32% | 27.1K | 0% | 0 points |
48%
Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share -1.8 points.
2.Cartier
32.1%
Held 2nd. 2.7M estimated branded searches, 0% vs prior month. Share -1.2 points.
14.3%
Held 3rd. 1.2M estimated branded searches, +22% vs prior month. Share +2.1 points.
4.
Mejuri5.3%
Held 4th. 450K estimated branded searches, +22.3% vs prior month. Share +0.8 points.
5.
Pandora0.32%
Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between leading brands
- Swarovski vs Cartier: compare search popularity
- Swarovski vs Tiffany & Co.: compare search popularity
- Swarovski vs Mejuri: compare search popularity
- Cartier vs Tiffany & Co.: compare search popularity
- Cartier vs Mejuri: compare search popularity
- Tiffany & Co. vs Mejuri: compare search popularity
- Compare any of these brands
Which brand is most popular in search among jewellery brands worldwide?
5 brands
In August 2026, Swarovski was the most searched among jewellery brands worldwide, with an estimated 4.1M branded searches and 48% estimated Share of Search within this set. Cartier is in 2nd place, 15.8 percentage points behind at 32.1% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Swarovski | 43.4% → 48% | 55.8%Dec 2025 | 43.4%Oct 2025 | 1st |
| Cartier | 35.6% → 32.1% | 35.6%Oct 2025 | 25%Dec 2025 | 2nd |
| Tiffany & Co. | 15.9% → 14.3% | 15.9%Oct 2025 | 12.1%May 2026 | 3rd |
| Mejuri | 4.8% → 5.3% | 6.9%Nov 2025 | 4.4%Jan 2026 | 4th |
| Pandora | 0.29% → 0.32% | 0.51%Nov 2025 | 0.26%Mar 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Swarovski’s estimated Share of Search among jewellery brands worldwide increased from 43.4% to 48%.
- Across the 11 months ending August 2026, Cartier’s estimated Share of Search among jewellery brands worldwide decreased from 35.6% to 32.1%.
- Across the 11 months ending August 2026, Tiffany & Co.’s estimated Share of Search among jewellery brands worldwide decreased from 15.9% to 14.3%.
- Across the 11 months ending August 2026, Swarovski’s estimated Share of Search among jewellery brands worldwide peaked at 55.8% in December 2025 and was lowest at 43.4% in October 2025.
- Across the 11 months ending August 2026, Cartier’s estimated Share of Search among jewellery brands worldwide peaked at 35.6% in October 2025 and was lowest at 25% in December 2025.
- Across the 11 months ending August 2026, Tiffany & Co.’s estimated Share of Search among jewellery brands worldwide peaked at 15.9% in October 2025 and was lowest at 12.1% in May 2026.
- Across the 11 months ending August 2026, Mejuri’s estimated Share of Search among jewellery brands worldwide peaked at 6.9% in November 2025 and was lowest at 4.4% in January 2026.
- Across the 11 months ending August 2026, Mejuri and Pandora held steady: their estimated Share of Search among jewellery brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for jewellery brands worldwide in August 2026?
4 changes
In August 2026, Tiffany & Co. gained estimated Share of Search among jewellery brands worldwide, from 12.2% to 14.3%.
In August 2026, Mejuri gained estimated Share of Search among jewellery brands worldwide, from 4.5% to 5.3%.
In August 2026, Swarovski lost estimated Share of Search among jewellery brands worldwide, from 49.7% to 48%.
In August 2026, Cartier lost estimated Share of Search among jewellery brands worldwide, from 33.3% to 32.1%.
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