Brandwave

How popular isBulgari?

In September 2026, people searched for Bulgari by name about 301,000 times worldwide, an 18.2% decrease from the previous year. These searches made up 2.5% of all global jewellery brand searches, placing Bulgari eighth out of 13 brands. When we asked both ChatGPT and Google AI Overviews about jewellery brands, Bulgari appeared in three of the five answers and was the sixth most recommended of the 13.

Search and AI answers in September 2026

Bulgari is the eighth most searched of 13 competitors and the sixth most recommended in AI answers.

  1. SwarovskiShare of searches 34.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 12th
  2. CartierShare of searches 23.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. PandoraShare of searches 13%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  4. Tiffany & Co.Share of searches 11.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. BulgariShare of searches 2.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th

+8 more

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Top jewellery brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bulgari was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Bulgari is the sixth most recommended of the 13.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cartier1st
  2. Tiffany & Co.2nd
  3. Mejuri3rd
  4. Van Cleef & Arpels4th
  5. Pandora5th
  6. Bulgari6th
  7. Gorjana7th
  8. Missoma7th
  9. Harry Winston9th
  10. David Yurman10th
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cartier4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tiffany & Co.4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mejuri4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pandora3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Van Cleef & Arpels3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bulgari3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • David Yurman2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gorjana2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Harry Winston2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Missoma2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about jewellery brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which jewellery brands compete with Bulgari?

Bulgari against jewellery brands worldwide, by month

Share of searches by month for Swarovski, Cartier, Pandora, Tiffany & Co., David Yurman, Van Cleef & Arpels, Mejuri, Bulgari, Gorjana. The figures are in the table below the chart.

View monthly share of searches table
MonthSwarovskiCartierPandoraTiffany & Co.David YurmanVan Cleef & ArpelsMejuriBulgariGorjanaHarry WinstonMissomaCatbirdMeadowlark
Oct 202531.6%25.9%12%12.8%4.3%2.8%3.5%2.8%1.9%1.6%0.57%0.27%<0.01%
Nov 202533.9%18.6%19.2%11.1%4.6%2%4.6%2%2%0.91%0.75%0.32%<0.01%
Dec 202534.8%15.6%21.3%11.4%5.7%2.1%3.1%2.1%2.1%1.1%0.51%0.26%<0.01%
Jan 202634.9%23.4%13.2%11.5%4.7%2.6%3.1%2.6%1.7%1.4%0.52%0.26%<0.01%
Feb 202638.1%20.9%12.7%12.5%4.2%2.3%3.4%2.3%1.9%1%0.46%0.24%<0.01%
Mar 202634.1%22.9%12.9%11.3%4.6%3.1%3.8%3.1%2.1%1.4%0.62%0.27%<0.01%
Apr 202633.5%22.5%11.3%13.4%5.5%3%3.7%3%2%1.4%0.5%0.26%<0.01%
May 202634.6%23.2%14.1%11.3%4.7%2.5%3.1%2.5%2.1%1.1%0.51%0.27%<0.01%
Jun 202633.6%22.5%15.6%11.2%4.5%3%3%2.5%2%1.1%0.61%0.26%<0.01%
Jul 202633.5%22.5%13.7%13.2%4.5%3%3%2.5%2%1.1%0.61%0.32%<0.01%
Aug 202633.4%22.4%12.7%13.2%4.5%3%3.7%2.5%2.5%1.3%0.6%0.26%<0.01%
Sep 202634.4%23.1%13%11.1%4.6%3.8%3.1%2.5%2.1%1.4%0.62%0.22%<0.01%

  1. 1.Swarovski

    34.4%

    Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share +1 points.

  2. 2.Cartier

    23.1%

    Held 2nd. 2.7M estimated branded searches, 0% vs prior month. Share +0.7 points.

  3. 3.Pandora

    13%

    Moved from 4th to 3rd. 1.6M estimated branded searches, 0% vs prior month. Share +0.4 points.

  4. 4.Tiffany & Co.

    11.1%

    Moved from 3rd to 4th. 1.3M estimated branded searches, -18% vs prior month. Share -2.1 points.

  5. 5.David Yurman

    4.6%

    Held 5th. 550K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Van Cleef & Arpels

    3.8%

    Moved from 7th to 6th. 450K estimated branded searches, +22.3% vs prior month. Share +0.8 points.

  7. 7.Mejuri

    3.1%

    Moved from 6th to 7th. 368K estimated branded searches, -18.2% vs prior month. Share -0.6 points.

  8. 8.Bulgari

    2.5%

    Held 8th. 301K estimated branded searches, 0% vs prior month. Share +0.1 points.

  9. 9.Gorjana

    2.1%

    Held 9th. 246K estimated branded searches, -18.3% vs prior month. Share -0.4 points.

  10. 10.Harry Winston

    1.4%

    Held 10th. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  11. 11.Missoma

    0.62%

    Held 11th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  12. 12.Catbird

    0.22%

    Held 12th. 26.2K estimated branded searches, -18.4% vs prior month. Share 0 points.

  13. 13.Meadowlark

    <0.01%

    Held 13th. 30 estimated branded searches, +50% vs prior month. Share 0 points.

Compare popularity between Bulgari and its closest rivals

Every comparison with Bulgari

11 comparisons

How has branded search demand for Bulgari changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Bulgari worldwide fell from 368K to 301K.
  • Across the 12 months ending September 2026, Bulgari’s share of searches among jewellery brands worldwide peaked at 3.1% in March 2026 and was lowest at 2% in November 2025.
  • Across the 12 months ending September 2026, Bulgari fell from 7th to 8th among jewellery brands worldwide.

How did search popularity change for jewellery brands worldwide in September 2026?

6 changes

  1. In September 2026, Van Cleef & Arpels overtook Mejuri to rank 6th among jewellery brands worldwide, with 3.8% of the searches.

  2. In September 2026, Swarovski gained share of searches among jewellery brands worldwide, from 33.4% to 34.4%.

  3. In September 2026, Cartier gained share of searches among jewellery brands worldwide, from 22.4% to 23.1%.

  4. In September 2026, Tiffany & Co. lost share of searches among jewellery brands worldwide, from 13.2% to 11.1%.

  5. In September 2026, Mejuri lost share of searches among jewellery brands worldwide, from 3.7% to 3.1%.

  6. In September 2026, Pandora rose from 4th to 3rd among jewellery brands worldwide.

How are Bulgari’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Bulgari’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bulgari

How the Brand Demand Index is measured

Who owns Bulgari?

Bulgari is owned by LVMH. Brandwave also tracks TAG Heuer, Dior, Loro Piana, Louis Vuitton, Maison Francis Kurkdjian, Moët & Chandon and Veuve Clicquot, owned by the same company, worldwide.

Do you work for Bulgari? To request corrections or removal please contact us via our support page and we will be happy to assist.

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