Bulgari vs Tiffany & Co.:Which is more popular?
In September 2026, Tiffany & Co. had more branded searches than Bulgari among jewellery brands worldwide. Tiffany & Co. had about 1.3 million branded searches, while Bulgari had 301,000. Tiffany & Co. made up 11.1% of all jewellery brand searches we track, and Bulgari accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about jewellery brands, Tiffany & Co. appeared in four of the five answers and Bulgari in three. Tiffany & Co. was mentioned before Bulgari in every answer that named either.
Who do people search for more?
Tiffany & Co., about 4 searches for every 1 for Bulgari
Who does AI mention more?
Tiffany & Co., mentioned in 4 of 5 answers, Bulgari in 3
Who does AI recommend more?
Tiffany & Co., named ahead of Bulgari in 4 of 4 answers
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Top jewellery brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Tiffany & Co. was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Bulgari was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Tiffany & Co. was listed before Bulgari in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Cartier1st- Tiffany & Co.2nd
Mejuri3rd
Van Cleef & Arpels4th
Pandora5th
Bulgari6th
Gorjana7th
Missoma7th
Harry Winston9th
David Yurman10th- +3 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Cartier4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Tiffany & Co.4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Mejuri4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pandora3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Van Cleef & Arpels3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bulgari3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- David Yurman2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Gorjana2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Harry Winston2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Missoma2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about jewellery brands
5 answers
Asked ChatGPT
“Which jewellery brand should I buy?”
Asked ChatGPT
“What are the best jewellery brands?”
Asked ChatGPT
“What's the best jewellery brand for everyday wear?”
Searched Google, AI Overview
“jewellery brands”
Searched Google, AI Overview
“fine jewellery”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Bulgari or Tiffany & Co. more popular in search?
This chart shows how often people search Google for Bulgari and Tiffany & Co. by name. Each line represents a brand's share of searches for all 13 jewellery brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Tiffany & Co., Bulgari. The figures are in the table below the chart.
View monthly share of searches table
| Month | Swarovski | Cartier | Pandora | Tiffany & Co. | David Yurman | Van Cleef & Arpels | Mejuri | Bulgari | Gorjana | Harry Winston | Missoma | Catbird | Meadowlark |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.6% | 25.9% | 12% | 12.8% | 4.3% | 2.8% | 3.5% | 2.8% | 1.9% | 1.6% | 0.57% | 0.27% | <0.01% |
| Nov 2025 | 33.9% | 18.6% | 19.2% | 11.1% | 4.6% | 2% | 4.6% | 2% | 2% | 0.91% | 0.75% | 0.32% | <0.01% |
| Dec 2025 | 34.8% | 15.6% | 21.3% | 11.4% | 5.7% | 2.1% | 3.1% | 2.1% | 2.1% | 1.1% | 0.51% | 0.26% | <0.01% |
| Jan 2026 | 34.9% | 23.4% | 13.2% | 11.5% | 4.7% | 2.6% | 3.1% | 2.6% | 1.7% | 1.4% | 0.52% | 0.26% | <0.01% |
| Feb 2026 | 38.1% | 20.9% | 12.7% | 12.5% | 4.2% | 2.3% | 3.4% | 2.3% | 1.9% | 1% | 0.46% | 0.24% | <0.01% |
| Mar 2026 | 34.1% | 22.9% | 12.9% | 11.3% | 4.6% | 3.1% | 3.8% | 3.1% | 2.1% | 1.4% | 0.62% | 0.27% | <0.01% |
| Apr 2026 | 33.5% | 22.5% | 11.3% | 13.4% | 5.5% | 3% | 3.7% | 3% | 2% | 1.4% | 0.5% | 0.26% | <0.01% |
| May 2026 | 34.6% | 23.2% | 14.1% | 11.3% | 4.7% | 2.5% | 3.1% | 2.5% | 2.1% | 1.1% | 0.51% | 0.27% | <0.01% |
| Jun 2026 | 33.6% | 22.5% | 15.6% | 11.2% | 4.5% | 3% | 3% | 2.5% | 2% | 1.1% | 0.61% | 0.26% | <0.01% |
| Jul 2026 | 33.5% | 22.5% | 13.7% | 13.2% | 4.5% | 3% | 3% | 2.5% | 2% | 1.1% | 0.61% | 0.32% | <0.01% |
| Aug 2026 | 33.4% | 22.4% | 12.7% | 13.2% | 4.5% | 3% | 3.7% | 2.5% | 2.5% | 1.3% | 0.6% | 0.26% | <0.01% |
| Sep 2026 | 34.4% | 23.1% | 13% | 11.1% | 4.6% | 3.8% | 3.1% | 2.5% | 2.1% | 1.4% | 0.62% | 0.22% | <0.01% |
How has the Bulgari and Tiffany & Co. comparison changed over the last 12 months?
3 findings
- Tiffany & Co. was ahead of Bulgari in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bulgari’s share of searches among jewellery brands worldwide moved from 2.8% to 2.5%, and its estimated monthly branded searches moved from 368K to 301K.
- Across the 12 months ending September 2026, Tiffany & Co.’s share of searches among jewellery brands worldwide moved from 12.8% to 11.1%, and its estimated monthly branded searches moved from 1.7M to 1.3M.
How did search popularity change for jewellery brands worldwide in September 2026?
2 changes
In September 2026, Tiffany & Co. lost share of searches among jewellery brands worldwide, from 13.2% to 11.1%.
Estimated monthly branded searches for Bulgari worldwide fell 18.2% over 12 measured months, from 368K to 301K in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Bulgari’s and Tiffany & Co.’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bulgari
1 branded search term
- bulgari
Tiffany & Co.
4 branded search terms
- tiffany and co
- tiffany charm
- tiffany co
- tiffany jewellery
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