Brandwave

How popular isTiffany & Co. in search?

In August 2026, there were an estimated 1.2M branded searches for Tiffany & Co. worldwide which is down 18.7% over the last 11 months. Tiffany & Co. holds 14.3% estimated Share of Search among jewellery brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Swarovski48%
  2. Cartier32.1%
  3. Tiffany & Co.14.3%
  4. Mejuri5.3%
  5. Pandora0.32%
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Which jewellery brands compete with Tiffany & Co.?

Tiffany & Co. against jewellery brands worldwide, by month

Share of Search by month for Swarovski, Cartier, Tiffany & Co., Mejuri. The figures are in the table below the chart.

View monthly share of search table
MonthSwarovskiCartierTiffany & Co.MejuriPandora
Oct 202543.4%35.6%15.9%4.8%0.29%
Nov 202551.6%28.3%12.7%6.9%0.51%
Dec 202555.8%25%13.7%5%0.45%
Jan 202648.4%32.4%14.5%4.4%0.32%
Feb 202653%29%12.9%4.8%0.29%
Mar 202648%32.2%14.3%5.3%0.26%
Apr 202648%32.2%14.3%5.3%0.26%
May 202649.7%33.3%12.1%4.5%0.33%
Jun 202649.7%33.3%12.2%4.5%0.33%
Jul 202649.7%33.3%12.2%4.5%0.33%
Aug 202648%32.1%14.3%5.3%0.32%
Sep 2026—————

  1. 1.Swarovski

    48%

    Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share -1.8 points.

  2. 2.Cartier

    32.1%

    Held 2nd. 2.7M estimated branded searches, 0% vs prior month. Share -1.2 points.

  3. 3.Tiffany & Co.

    14.3%

    Held 3rd. 1.2M estimated branded searches, +22% vs prior month. Share +2.1 points.

  4. 4.Mejuri

    5.3%

    Held 4th. 450K estimated branded searches, +22.3% vs prior month. Share +0.8 points.

  5. 5.Pandora

    0.32%

    Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Tiffany & Co. and its closest rivals

How has branded search demand for Tiffany & Co. changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Tiffany & Co. worldwide fell from 1.5M to 1.2M.
  • Across the 11 months ending August 2026, Tiffany & Co.’s estimated Share of Search among jewellery brands worldwide decreased from 15.9% to 14.3%.
  • Across the 11 months ending August 2026, Tiffany & Co.’s estimated Share of Search among jewellery brands worldwide peaked at 15.9% in October 2025 and was lowest at 12.1% in May 2026.

How did search popularity change for jewellery brands worldwide in August 2026?

  1. In August 2026, Tiffany & Co. gained estimated Share of Search among jewellery brands worldwide, from 12.2% to 14.3%.

  2. In August 2026, Mejuri gained estimated Share of Search among jewellery brands worldwide, from 4.5% to 5.3%.

  3. In August 2026, Swarovski lost estimated Share of Search among jewellery brands worldwide, from 49.7% to 48%.

  4. In August 2026, Cartier lost estimated Share of Search among jewellery brands worldwide, from 33.3% to 32.1%.

How is Tiffany & Co. measured?

Brandwave collects information about searches that people make online using Tiffany & Co.’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • tiffany

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How the Brand Demand Index is measured

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