Thomas Sabo vs Tiffany & Co.:Which is searched more?
In September 2026, Tiffany & Co. had more branded searches than Thomas Sabo among jewellery charm brands worldwide. Tiffany & Co. was estimated to have 1.3M branded searches compared to Thomas Sabo’s 201K, and held a 21.3% Share of Search versus Thomas Sabo’s 3.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Thomas Sabo or Tiffany & Co.?
Compare the jewellery charm brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tiffany & Co., Thomas Sabo. The figures are in the table below the chart.
View monthly share of search table
| Month | Swarovski | Tiffany & Co. | Mejuri | Thomas Sabo | Pandora | Meadowlark |
|---|---|---|---|---|---|---|
| Oct 2025 | 64.2% | 24.5% | 7.1% | 3.9% | 0.43% | <0.01% |
| Nov 2025 | 68.5% | 17.5% | 9.2% | 4.1% | 0.68% | <0.01% |
| Dec 2025 | 70.8% | 18% | 6.4% | 4.3% | 0.57% | <0.01% |
| Jan 2026 | 68.1% | 21.2% | 6.1% | 4.1% | 0.45% | <0.01% |
| Feb 2026 | 71.4% | 18.3% | 6.4% | 3.5% | 0.39% | <0.01% |
| Mar 2026 | 67.2% | 21% | 7.4% | 4% | 0.36% | <0.01% |
| Apr 2026 | 67.7% | 21.2% | 7.4% | 3.3% | 0.37% | <0.01% |
| May 2026 | 71.3% | 18.3% | 6.4% | 3.5% | 0.47% | <0.01% |
| Jun 2026 | 71.2% | 18.5% | 6.4% | 3.5% | 0.47% | <0.01% |
| Jul 2026 | 70.6% | 18.3% | 6.4% | 4.2% | 0.47% | <0.01% |
| Aug 2026 | 67.1% | 21% | 7.4% | 4% | 0.44% | <0.01% |
| Sep 2026 | 68.7% | 21.3% | 6.2% | 3.4% | 0.46% | <0.01% |
How has the Thomas Sabo and Tiffany & Co. comparison changed over the last 12 months?
3 findings
- Tiffany & Co. was ahead of Thomas Sabo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Thomas Sabo’s estimated Share of Search among jewellery charm brands worldwide moved from 3.9% to 3.4%, and its estimated monthly branded searches moved from 246K to 201K.
- Across the 12 months ending September 2026, Tiffany & Co.’s estimated Share of Search among jewellery charm brands worldwide moved from 24.5% to 21.3%, and its estimated monthly branded searches moved from 1.6M to 1.3M.
How did search popularity change for jewellery charm brands worldwide in September 2026?
2 changes
In September 2026, Thomas Sabo lost estimated Share of Search among jewellery charm brands worldwide, from 4% to 3.4%.
Estimated monthly branded searches for Tiffany & Co. worldwide fell 18.6% over 12 measured months, from 1.6M to 1.3M in September 2026.
Other head-to-heads among jewellery charm brands
How each brand is measured
Brandwave collects information about searches that people make online using Thomas Sabo’s and Tiffany & Co.’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Thomas Sabo
1 branded search term
- thomas sabo
Tiffany & Co.
2 branded search terms
- tiffany
- tiffany co
Put your own brand in this comparison
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