Brandwave

Jewellery charm brands:Which are searched most?

In September 2026, Swarovski was the most searched among jewellery charm brands worldwide, with an estimated 4.1M branded searches and 68.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Swarovski68.7%
  2. Tiffany & Co.21.3%
  3. Mejuri6.2%
  4. Thomas Sabo3.4%
  5. Pandora0.46%
  6. Meadowlark<0.01%

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Share of SearchLeaderboard

Compare the jewellery charm brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among jewellery charm brands worldwide, by month

Share of Search by month for Swarovski, Tiffany & Co., Mejuri, Thomas Sabo. The figures are in the table below the chart.

View monthly share of search table
MonthSwarovskiTiffany & Co.MejuriThomas SaboPandoraMeadowlark
Oct 202564.2%24.5%7.1%3.9%0.43%<0.01%
Nov 202568.5%17.5%9.2%4.1%0.68%<0.01%
Dec 202570.8%18%6.4%4.3%0.57%<0.01%
Jan 202668.1%21.2%6.1%4.1%0.45%<0.01%
Feb 202671.4%18.3%6.4%3.5%0.39%<0.01%
Mar 202667.2%21%7.4%4%0.36%<0.01%
Apr 202667.7%21.2%7.4%3.3%0.37%<0.01%
May 202671.3%18.3%6.4%3.5%0.47%<0.01%
Jun 202671.2%18.5%6.4%3.5%0.47%<0.01%
Jul 202670.6%18.3%6.4%4.2%0.47%<0.01%
Aug 202667.1%21%7.4%4%0.44%<0.01%
Sep 202668.7%21.3%6.2%3.4%0.46%<0.01%

This month’s ranking, September 2026

  1. 1.Swarovski

    68.7%

    Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share +1.6 points.

  2. 2.Tiffany & Co.

    21.3%

    Held 2nd. 1.3M estimated branded searches, -0.86% vs prior month. Share +0.3 points.

  3. 3.Mejuri

    6.2%

    Held 3rd. 368K estimated branded searches, -18.2% vs prior month. Share -1.2 points.

  4. 4.Thomas Sabo

    3.4%

    Held 4th. 201K estimated branded searches, -18.3% vs prior month. Share -0.7 points.

  5. 5.Pandora

    0.46%

    Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Meadowlark

    <0.01%

    Held 6th. 30 estimated branded searches, +50% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among jewellery charm brands worldwide?

In September 2026, Swarovski was the most searched among jewellery charm brands worldwide, with an estimated 4.1M branded searches and 68.7% estimated Share of Search within this set. Tiffany & Co. is in 2nd place, 47.4 percentage points behind at 21.3% Share of Search.

Global jewellery charm brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Swarovski64.2% → 68.7%71.4%Feb 202664.2%Oct 20251st
Tiffany & Co.24.5% → 21.3%24.5%Oct 202517.5%Nov 20252nd
Mejuri7.1% → 6.2%9.2%Nov 20256.1%Jan 20263rd
Thomas Sabo3.9% → 3.4%4.3%Dec 20253.3%Apr 20264th
Pandora0.43% → 0.46%0.68%Nov 20250.36%Mar 20265th
Meadowlark<0.01%<0.01%Dec 2025<0.01%Aug 20266th

Each finding as a sentence

  • Across the 12 months ending September 2026, Swarovski’s estimated Share of Search among jewellery charm brands worldwide increased from 64.2% to 68.7%.
  • Across the 12 months ending September 2026, Tiffany & Co.’s estimated Share of Search among jewellery charm brands worldwide decreased from 24.5% to 21.3%.
  • Across the 12 months ending September 2026, Mejuri’s estimated Share of Search among jewellery charm brands worldwide decreased from 7.1% to 6.2%.
  • Across the 12 months ending September 2026, Swarovski’s estimated Share of Search among jewellery charm brands worldwide peaked at 71.4% in February 2026 and was lowest at 64.2% in October 2025.
  • Across the 12 months ending September 2026, Tiffany & Co.’s estimated Share of Search among jewellery charm brands worldwide peaked at 24.5% in October 2025 and was lowest at 17.5% in November 2025.
  • Across the 12 months ending September 2026, Mejuri’s estimated Share of Search among jewellery charm brands worldwide peaked at 9.2% in November 2025 and was lowest at 6.1% in January 2026.
  • Across the 12 months ending September 2026, Thomas Sabo, Pandora and Meadowlark held steady: their estimated Share of Search among jewellery charm brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for jewellery charm brands worldwide in September 2026?

  1. In September 2026, Swarovski gained estimated Share of Search among jewellery charm brands worldwide, from 67.1% to 68.7%.

  2. In September 2026, Mejuri lost estimated Share of Search among jewellery charm brands worldwide, from 7.4% to 6.2%.

  3. In September 2026, Thomas Sabo lost estimated Share of Search among jewellery charm brands worldwide, from 4% to 3.4%.

  4. Estimated monthly branded searches for Meadowlark worldwide fell 25% over 12 measured months, from 40 to 30 in September 2026.

  5. Estimated monthly branded searches for Tiffany & Co. worldwide fell 18.6% over 12 measured months, from 1.6M to 1.3M in September 2026.

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