How popular isNomination?
In September 2026, people searched for Nomination by name about 300,000 times worldwide, about the same as the previous year. These searches made up 3.8% of all global jewellery charm brand searches, placing Nomination fifth out of seven brands. When we asked both ChatGPT and Google AI Overviews about jewellery charm brands, Nomination appeared in two of the four answers and was the fifth most recommended of the seven.
Nomination is the fifth most searched of 7 competitors and the fifth most recommended in AI answers.
SwarovskiShare of searches 52.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
PandoraShare of searches 19.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
Tiffany & Co.Share of searches 16.9%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
MejuriShare of searches 4.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
NominationShare of searches 3.8%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
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Top jewellery charm brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Nomination was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Nomination is the fifth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Pandora1st
Thomas Sabo2nd- Swarovski3rd
- Mejuri4th
- Nomination5th
- Tiffany & Co.–
Meadowlark–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Swarovski3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Pandora3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Mejuri3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Thomas Sabo3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Nomination2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Tiffany & Co.0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Meadowlark0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about jewellery charm brands
4 answers
Asked ChatGPT
“Which jewellery charm brand should I buy?”
Asked ChatGPT
“What are the best jewellery charm brands?”
Asked ChatGPT
“What's the best jewellery charm brand for bracelet charms?”
Searched Google, AI Overview
“bracelet charms”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“jewellery charm brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Which jewellery charm brands compete with Nomination?
Share of searches by month for Swarovski, Pandora, Tiffany & Co., Mejuri, Nomination, Thomas Sabo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Swarovski | Pandora | Tiffany & Co. | Mejuri | Nomination | Thomas Sabo | Meadowlark |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 49.3% | 18.7% | 19.9% | 5.4% | 3.6% | 3% | <0.01% |
| Nov 2025 | 45.8% | 25.9% | 15% | 6.2% | 4.5% | 2.8% | <0.01% |
| Dec 2025 | 45.9% | 28% | 15% | 4.1% | 4.1% | 2.8% | <0.01% |
| Jan 2026 | 52.3% | 19.8% | 17.3% | 4.7% | 2.8% | 3.1% | <0.01% |
| Feb 2026 | 54.1% | 18.1% | 17.7% | 4.9% | 2.6% | 2.7% | <0.01% |
| Mar 2026 | 51.4% | 19.5% | 17% | 5.7% | 3.4% | 3.1% | <0.01% |
| Apr 2026 | 51.3% | 17.2% | 20.5% | 5.6% | 2.8% | 2.5% | <0.01% |
| May 2026 | 52.1% | 21.3% | 17% | 4.7% | 2.3% | 2.6% | <0.01% |
| Jun 2026 | 50.1% | 23.2% | 16.7% | 4.5% | 3% | 2.5% | <0.01% |
| Jul 2026 | 49.3% | 20.2% | 19.5% | 4.4% | 3.6% | 3% | <0.01% |
| Aug 2026 | 49.6% | 18.8% | 19.6% | 5.5% | 3.6% | 3% | <0.01% |
| Sep 2026 | 52.2% | 19.8% | 16.9% | 4.7% | 3.8% | 2.6% | <0.01% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.2% | 4.1M | 0% | +2.6 points | |
| 2, moved from 3rd to 2nd | 19.8% | 1.6M | 0% | +1 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 16.9% | 1.3M | -18% | -2.7 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 4.7% | 368K | -18.2% | -0.8 points | |
| 5, held 5th | 3.8% | 300K | 0% | +0.2 points | |
| 6, held 6th | 2.6% | 201K | -18.3% | -0.4 points | |
| 7, held 7th | <0.01% | 30 | +50% | 0 points |
52.2%
Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share +2.6 points.
2.
Pandora19.8%
Moved from 3rd to 2nd. 1.6M estimated branded searches, 0% vs prior month. Share +1 points.
16.9%
Moved from 2nd to 3rd. 1.3M estimated branded searches, -18% vs prior month. Share -2.7 points.
4.
Mejuri4.7%
Held 4th. 368K estimated branded searches, -18.2% vs prior month. Share -0.8 points.
3.8%
Held 5th. 300K estimated branded searches, 0% vs prior month. Share +0.2 points.
2.6%
Held 6th. 201K estimated branded searches, -18.3% vs prior month. Share -0.4 points.
<0.01%
Held 7th. 30 estimated branded searches, +50% vs prior month. Share 0 points.
Compare popularity between Nomination and its closest rivals
Every comparison with Nomination
5 comparisons
How has branded search demand for Nomination changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Nomination worldwide held steady at 300K.
- Across the 12 months ending September 2026, Nomination’s share of searches among jewellery charm brands worldwide peaked at 4.5% in November 2025 and was lowest at 2.3% in May 2026.
How did search popularity change for jewellery charm brands worldwide in September 2026?
6 changes
In September 2026, Pandora overtook Tiffany & Co. to rank 2nd among jewellery charm brands worldwide, with 19.8% of the searches.
In September 2026, Swarovski gained share of searches among jewellery charm brands worldwide, from 49.6% to 52.2%.
In September 2026, Tiffany & Co. lost share of searches among jewellery charm brands worldwide, from 19.6% to 16.9%.
In September 2026, Mejuri lost share of searches among jewellery charm brands worldwide, from 5.5% to 4.7%.
Nomination’s share of searches among jewellery charm brands worldwide has gained ground for 3 months in a row, from 3% to 3.8% in September 2026.
Estimated monthly branded searches for Meadowlark worldwide fell 25% over 12 measured months, from 40 to 30 in September 2026.
How are Nomination’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Nomination’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- nomination bracelet
- nomination charms
- nomination italy
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Is Nomination your brand?
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