Nomination vs Thomas Sabo:Which is searched more?
In September 2026, Nomination had more branded searches than Thomas Sabo among jewellery charm brands worldwide. Nomination had about 300,000 branded searches, while Thomas Sabo had 201,000. Nomination made up 3.8% of all jewellery charm brand searches we track, and Thomas Sabo accounted for 2.6%. These are worldwide searches for English-language branded terms.
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Is Nomination or Thomas Sabo more popular in search?
Compare the jewellery charm brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Nomination, Thomas Sabo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Swarovski | Pandora | Tiffany & Co. | Mejuri | Nomination | Thomas Sabo | Meadowlark |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 49.3% | 18.7% | 19.9% | 5.4% | 3.6% | 3% | <0.01% |
| Nov 2025 | 45.8% | 25.9% | 15% | 6.2% | 4.5% | 2.8% | <0.01% |
| Dec 2025 | 45.9% | 28% | 15% | 4.1% | 4.1% | 2.8% | <0.01% |
| Jan 2026 | 52.3% | 19.8% | 17.3% | 4.7% | 2.8% | 3.1% | <0.01% |
| Feb 2026 | 54.1% | 18.1% | 17.7% | 4.9% | 2.6% | 2.7% | <0.01% |
| Mar 2026 | 51.4% | 19.5% | 17% | 5.7% | 3.4% | 3.1% | <0.01% |
| Apr 2026 | 51.3% | 17.2% | 20.5% | 5.6% | 2.8% | 2.5% | <0.01% |
| May 2026 | 52.1% | 21.3% | 17% | 4.7% | 2.3% | 2.6% | <0.01% |
| Jun 2026 | 50.1% | 23.2% | 16.7% | 4.5% | 3% | 2.5% | <0.01% |
| Jul 2026 | 49.3% | 20.2% | 19.5% | 4.4% | 3.6% | 3% | <0.01% |
| Aug 2026 | 49.6% | 18.8% | 19.6% | 5.5% | 3.6% | 3% | <0.01% |
| Sep 2026 | 52.2% | 19.8% | 16.9% | 4.7% | 3.8% | 2.6% | <0.01% |
How has the Nomination and Thomas Sabo comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Thomas Sabo took it in January 2026, Nomination took it in March 2026, Thomas Sabo took it in May 2026, Nomination took it in June 2026.
- Across the 12 months ending September 2026, Nomination’s share of searches among jewellery charm brands worldwide moved from 3.6% to 3.8%, and its estimated monthly branded searches held steady at 300K.
- Across the 12 months ending September 2026, Thomas Sabo’s share of searches among jewellery charm brands worldwide moved from 3% to 2.6%, and its estimated monthly branded searches moved from 246K to 201K.
How did search popularity change for jewellery charm brands worldwide in September 2026?
2 changes
Nomination’s share of searches among jewellery charm brands worldwide has gained ground for 3 months in a row, from 3% to 3.8% in September 2026.
Estimated monthly branded searches for Thomas Sabo worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Nomination’s and Thomas Sabo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Nomination
3 branded search terms
- nomination bracelet
- nomination charms
- nomination italy
Thomas Sabo
1 branded search term
- thomas sabo
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