How popular isThomas Sabo in search?
In September 2026, there were an estimated 201K branded searches for Thomas Sabo worldwide which is down 18.3% over the last 12 months. Thomas Sabo holds 2.7% estimated Share of Search among jewellery charm brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Swarovski54.3%
Pandora20.6%
Tiffany & Co.17.6%
Mejuri4.9%
Thomas Sabo2.7%
Meadowlark<0.01%
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Which jewellery charm brands compete with Thomas Sabo?
Share of Search by month for Swarovski, Pandora, Tiffany & Co., Mejuri, Thomas Sabo. The figures are in the table below the chart.
View monthly share of search table
| Month | Swarovski | Pandora | Tiffany & Co. | Mejuri | Thomas Sabo | Meadowlark |
|---|---|---|---|---|---|---|
| Oct 2025 | 51.2% | 19.4% | 20.7% | 5.6% | 3.1% | <0.01% |
| Nov 2025 | 47.9% | 27.1% | 15.7% | 6.4% | 2.9% | <0.01% |
| Dec 2025 | 47.9% | 29.2% | 15.7% | 4.3% | 2.9% | <0.01% |
| Jan 2026 | 53.8% | 20.4% | 17.8% | 4.8% | 3.2% | <0.01% |
| Feb 2026 | 55.5% | 18.6% | 18.2% | 5% | 2.7% | <0.01% |
| Mar 2026 | 53.2% | 20.2% | 17.6% | 5.9% | 3.2% | <0.01% |
| Apr 2026 | 52.8% | 17.7% | 21.1% | 5.8% | 2.6% | <0.01% |
| May 2026 | 53.3% | 21.8% | 17.4% | 4.8% | 2.6% | <0.01% |
| Jun 2026 | 51.7% | 23.9% | 17.3% | 4.6% | 2.5% | <0.01% |
| Jul 2026 | 51.2% | 20.9% | 20.2% | 4.6% | 3.1% | <0.01% |
| Aug 2026 | 51.5% | 19.5% | 20.3% | 5.7% | 3.1% | <0.01% |
| Sep 2026 | 54.3% | 20.6% | 17.6% | 4.9% | 2.7% | <0.01% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 54.3% | 4.1M | 0% | +2.9 points | |
| 2, moved from 3rd to 2nd | 20.6% | 1.6M | 0% | +1.1 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 17.6% | 1.3M | -18% | -2.7 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 4.9% | 368K | -18.2% | -0.8 points | |
| 5, held 5th | 2.7% | 201K | -18.3% | -0.4 points | |
| 6, held 6th | <0.01% | 30 | +50% | 0 points |
54.3%
Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share +2.9 points.
2.
Pandora20.6%
Moved from 3rd to 2nd. 1.6M estimated branded searches, 0% vs prior month. Share +1.1 points.
17.6%
Moved from 2nd to 3rd. 1.3M estimated branded searches, -18% vs prior month. Share -2.7 points.
4.
Mejuri4.9%
Held 4th. 368K estimated branded searches, -18.2% vs prior month. Share -0.8 points.
2.7%
Held 5th. 201K estimated branded searches, -18.3% vs prior month. Share -0.4 points.
<0.01%
Held 6th. 30 estimated branded searches, +50% vs prior month. Share 0 points.
Compare search popularity between Thomas Sabo and its closest rivals
Every comparison with Thomas Sabo
4 comparisons
How has branded search demand for Thomas Sabo changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Thomas Sabo worldwide fell from 246K to 201K.
- Across the 12 months ending September 2026, Thomas Sabo’s estimated Share of Search among jewellery charm brands worldwide held steady, from 3.1% to 2.7%.
How did search popularity change for jewellery charm brands worldwide in September 2026?
6 changes
In September 2026, Pandora overtook Tiffany & Co. to rank 2nd among jewellery charm brands worldwide, with 20.6% estimated Share of Search.
In September 2026, Swarovski gained estimated Share of Search among jewellery charm brands worldwide, from 51.5% to 54.3%.
In September 2026, Tiffany & Co. lost estimated Share of Search among jewellery charm brands worldwide, from 20.3% to 17.6%.
In September 2026, Mejuri lost estimated Share of Search among jewellery charm brands worldwide, from 5.7% to 4.9%.
Estimated monthly branded searches for Meadowlark worldwide fell 25% over 12 measured months, from 40 to 30 in September 2026.
Estimated monthly branded searches for Thomas Sabo worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026.
How is Thomas Sabo measured?
Brandwave collects information about searches that people make online using Thomas Sabo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- thomas sabo
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