Brandwave

How popular isTiffany & Co. in search?

In September 2026, there were an estimated 1.3M branded searches for Tiffany & Co. worldwide which is down 18.6% over the last 12 months. Tiffany & Co. holds 21.3% estimated Share of Search among jewellery charm brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Swarovski68.7%
  2. Tiffany & Co.21.3%
  3. Mejuri6.2%
  4. Thomas Sabo3.4%
  5. Pandora0.46%
  6. Meadowlark<0.01%
Tiffany & Co. website (opens in a new tab)

Follow Tiffany & Co. and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which jewellery charm brands compete with Tiffany & Co.?

Tiffany & Co. against jewellery charm brands worldwide, by month

Share of Search by month for Swarovski, Tiffany & Co., Mejuri, Thomas Sabo. The figures are in the table below the chart.

View monthly share of search table
MonthSwarovskiTiffany & Co.MejuriThomas SaboPandoraMeadowlark
Oct 202564.2%24.5%7.1%3.9%0.43%<0.01%
Nov 202568.5%17.5%9.2%4.1%0.68%<0.01%
Dec 202570.8%18%6.4%4.3%0.57%<0.01%
Jan 202668.1%21.2%6.1%4.1%0.45%<0.01%
Feb 202671.4%18.3%6.4%3.5%0.39%<0.01%
Mar 202667.2%21%7.4%4%0.36%<0.01%
Apr 202667.7%21.2%7.4%3.3%0.37%<0.01%
May 202671.3%18.3%6.4%3.5%0.47%<0.01%
Jun 202671.2%18.5%6.4%3.5%0.47%<0.01%
Jul 202670.6%18.3%6.4%4.2%0.47%<0.01%
Aug 202667.1%21%7.4%4%0.44%<0.01%
Sep 202668.7%21.3%6.2%3.4%0.46%<0.01%

  1. 1.Swarovski

    68.7%

    Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share +1.6 points.

  2. 2.Tiffany & Co.

    21.3%

    Held 2nd. 1.3M estimated branded searches, -0.86% vs prior month. Share +0.3 points.

  3. 3.Mejuri

    6.2%

    Held 3rd. 368K estimated branded searches, -18.2% vs prior month. Share -1.2 points.

  4. 4.Thomas Sabo

    3.4%

    Held 4th. 201K estimated branded searches, -18.3% vs prior month. Share -0.7 points.

  5. 5.Pandora

    0.46%

    Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Meadowlark

    <0.01%

    Held 6th. 30 estimated branded searches, +50% vs prior month. Share 0 points.

Compare search popularity between Tiffany & Co. and its closest rivals

Every comparison with Tiffany & Co.

How has branded search demand for Tiffany & Co. changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Tiffany & Co. worldwide fell from 1.6M to 1.3M.
  • Across the 12 months ending September 2026, Tiffany & Co.’s estimated Share of Search among jewellery charm brands worldwide decreased from 24.5% to 21.3%.
  • Across the 12 months ending September 2026, Tiffany & Co.’s estimated Share of Search among jewellery charm brands worldwide peaked at 24.5% in October 2025 and was lowest at 17.5% in November 2025.

How did search popularity change for jewellery charm brands worldwide in September 2026?

  1. In September 2026, Swarovski gained estimated Share of Search among jewellery charm brands worldwide, from 67.1% to 68.7%.

  2. In September 2026, Mejuri lost estimated Share of Search among jewellery charm brands worldwide, from 7.4% to 6.2%.

  3. In September 2026, Thomas Sabo lost estimated Share of Search among jewellery charm brands worldwide, from 4% to 3.4%.

  4. Estimated monthly branded searches for Meadowlark worldwide fell 25% over 12 measured months, from 40 to 30 in September 2026.

  5. Estimated monthly branded searches for Tiffany & Co. worldwide fell 18.6% over 12 measured months, from 1.6M to 1.3M in September 2026.

Where does Tiffany & Co. compete?

Tiffany & Co. is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Jewellery brands3rd of 614.9%Show ranking
Jewellery charm brands2nd of 621.3%Shown above

How is Tiffany & Co. measured?

Brandwave collects information about searches that people make online using Tiffany & Co.’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • tiffany
  • tiffany co

Do you work for Tiffany & Co.? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Tiffany & Co. your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free