Swarovski vs Tiffany & Co.:Which is more popular by branded search?
In August 2026, Swarovski had more branded searches than Tiffany & Co. among jewellery brands worldwide. Swarovski was estimated to have 4.1M branded searches compared to Tiffany & Co.’s 1.2M, and held a 48% Share of Search versus Tiffany & Co.’s 14.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Swarovski or Tiffany & Co.?
Compare the jewellery brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Swarovski, Tiffany & Co.. The figures are in the table below the chart.
View monthly share of search table
| Month | Swarovski | Cartier | Tiffany & Co. | Mejuri | Pandora |
|---|---|---|---|---|---|
| Oct 2025 | 43.4% | 35.6% | 15.9% | 4.8% | 0.29% |
| Nov 2025 | 51.6% | 28.3% | 12.7% | 6.9% | 0.51% |
| Dec 2025 | 55.8% | 25% | 13.7% | 5% | 0.45% |
| Jan 2026 | 48.4% | 32.4% | 14.5% | 4.4% | 0.32% |
| Feb 2026 | 53% | 29% | 12.9% | 4.8% | 0.29% |
| Mar 2026 | 48% | 32.2% | 14.3% | 5.3% | 0.26% |
| Apr 2026 | 48% | 32.2% | 14.3% | 5.3% | 0.26% |
| May 2026 | 49.7% | 33.3% | 12.1% | 4.5% | 0.33% |
| Jun 2026 | 49.7% | 33.3% | 12.2% | 4.5% | 0.33% |
| Jul 2026 | 49.7% | 33.3% | 12.2% | 4.5% | 0.33% |
| Aug 2026 | 48% | 32.1% | 14.3% | 5.3% | 0.32% |
| Sep 2026 | — | — | — | — | — |
How has the Swarovski and Tiffany & Co. comparison changed over the last 12 months?
3 findings
- Swarovski was ahead of Tiffany & Co. in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Swarovski’s estimated Share of Search among jewellery brands worldwide moved from 43.4% to 48%, and its estimated monthly branded searches held steady at 4.1M.
- Across the 11 months ending August 2026, Tiffany & Co.’s estimated Share of Search among jewellery brands worldwide moved from 15.9% to 14.3%, and its estimated monthly branded searches moved from 1.5M to 1.2M.
How did search popularity change for jewellery brands worldwide in August 2026?
2 changes
In August 2026, Tiffany & Co. gained estimated Share of Search among jewellery brands worldwide, from 12.2% to 14.3%.
In August 2026, Swarovski lost estimated Share of Search among jewellery brands worldwide, from 49.7% to 48%.
How each brand is measured
Brandwave collects information about searches that people make online using Swarovski’s and Tiffany & Co.’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Swarovski
1 branded search term
- swarovski
Tiffany & Co.
1 branded search term
- tiffany
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.