Nomination vs Pandora:Which is more popular?
In September 2026, Pandora had more branded searches than Nomination among jewellery charm brands worldwide. Pandora had about 1.6 million branded searches, while Nomination had 300,000. Pandora made up 19.8% of all jewellery charm brand searches we track, and Nomination accounted for 3.8%. When we asked ChatGPT and Google AI Overviews about jewellery charm brands, Pandora appeared in three of the four answers and Nomination in two. Pandora was mentioned before Nomination in every answer.
Who do people search for more?
Pandora, about 5 searches for every 1 for Nomination
Who does AI mention more?
Pandora, mentioned in 3 of 4 answers, Nomination in 2
Who does AI recommend more?
Pandora, named ahead of Nomination in every answer
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Top jewellery charm brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Pandora was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Nomination was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Pandora was listed before Nomination in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Pandora1st
Thomas Sabo2nd
Swarovski3rd
Mejuri4th
Nomination5th
Tiffany & Co.–
Meadowlark–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Swarovski3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Pandora3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Mejuri3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Thomas Sabo3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Nomination2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Tiffany & Co.0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Meadowlark0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about jewellery charm brands
4 answers
Asked ChatGPT
“Which jewellery charm brand should I buy?”
Asked ChatGPT
“What are the best jewellery charm brands?”
Asked ChatGPT
“What's the best jewellery charm brand for bracelet charms?”
Searched Google, AI Overview
“bracelet charms”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“jewellery charm brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Nomination or Pandora more popular in search?
This chart shows how often people search Google for Nomination and Pandora by name. Each line represents a brand's share of searches for all seven jewellery charm brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Pandora, Nomination. The figures are in the table below the chart.
View monthly share of searches table
| Month | Swarovski | Pandora | Tiffany & Co. | Mejuri | Nomination | Thomas Sabo | Meadowlark |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 49.3% | 18.7% | 19.9% | 5.4% | 3.6% | 3% | <0.01% |
| Nov 2025 | 45.8% | 25.9% | 15% | 6.2% | 4.5% | 2.8% | <0.01% |
| Dec 2025 | 45.9% | 28% | 15% | 4.1% | 4.1% | 2.8% | <0.01% |
| Jan 2026 | 52.3% | 19.8% | 17.3% | 4.7% | 2.8% | 3.1% | <0.01% |
| Feb 2026 | 54.1% | 18.1% | 17.7% | 4.9% | 2.6% | 2.7% | <0.01% |
| Mar 2026 | 51.4% | 19.5% | 17% | 5.7% | 3.4% | 3.1% | <0.01% |
| Apr 2026 | 51.3% | 17.2% | 20.5% | 5.6% | 2.8% | 2.5% | <0.01% |
| May 2026 | 52.1% | 21.3% | 17% | 4.7% | 2.3% | 2.6% | <0.01% |
| Jun 2026 | 50.1% | 23.2% | 16.7% | 4.5% | 3% | 2.5% | <0.01% |
| Jul 2026 | 49.3% | 20.2% | 19.5% | 4.4% | 3.6% | 3% | <0.01% |
| Aug 2026 | 49.6% | 18.8% | 19.6% | 5.5% | 3.6% | 3% | <0.01% |
| Sep 2026 | 52.2% | 19.8% | 16.9% | 4.7% | 3.8% | 2.6% | <0.01% |
How has the Nomination and Pandora comparison changed over the last 12 months?
3 findings
- Pandora was ahead of Nomination in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Nomination’s share of searches among jewellery charm brands worldwide moved from 3.6% to 3.8%, and its estimated monthly branded searches held steady at 300K.
- Across the 12 months ending September 2026, Pandora’s share of searches among jewellery charm brands worldwide moved from 18.7% to 19.8%, and its estimated monthly branded searches held steady at 1.6M.
How did search popularity change for jewellery charm brands worldwide in September 2026?
2 changes
In September 2026, Pandora overtook Tiffany & Co. to rank 2nd among jewellery charm brands worldwide, with 19.8% of the searches.
Nomination’s share of searches among jewellery charm brands worldwide has gained ground for 3 months in a row, from 3% to 3.8% in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Nomination’s and Pandora’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Nomination
3 branded search terms
- nomination bracelet
- nomination charms
- nomination italy
Pandora
2 branded search terms
- pandora charms
- pandora jewelry
Other head-to-heads among jewellery charm brands
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