Brandwave

How popular isSwarovski in search?

In September 2026, there were an estimated 4.1M branded searches for Swarovski worldwide which held steady over the last 12 months. Swarovski holds 54.3% estimated Share of Search among jewellery charm brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Swarovski54.3%
  2. Pandora20.6%
  3. Tiffany & Co.17.6%
  4. Mejuri4.9%
  5. Thomas Sabo2.7%
  6. Meadowlark<0.01%
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Which jewellery charm brands compete with Swarovski?

Swarovski against jewellery charm brands worldwide, by month

Share of Search by month for Swarovski, Pandora, Tiffany & Co., Mejuri, Thomas Sabo. The figures are in the table below the chart.

View monthly share of search table
MonthSwarovskiPandoraTiffany & Co.MejuriThomas SaboMeadowlark
Oct 202551.2%19.4%20.7%5.6%3.1%<0.01%
Nov 202547.9%27.1%15.7%6.4%2.9%<0.01%
Dec 202547.9%29.2%15.7%4.3%2.9%<0.01%
Jan 202653.8%20.4%17.8%4.8%3.2%<0.01%
Feb 202655.5%18.6%18.2%5%2.7%<0.01%
Mar 202653.2%20.2%17.6%5.9%3.2%<0.01%
Apr 202652.8%17.7%21.1%5.8%2.6%<0.01%
May 202653.3%21.8%17.4%4.8%2.6%<0.01%
Jun 202651.7%23.9%17.3%4.6%2.5%<0.01%
Jul 202651.2%20.9%20.2%4.6%3.1%<0.01%
Aug 202651.5%19.5%20.3%5.7%3.1%<0.01%
Sep 202654.3%20.6%17.6%4.9%2.7%<0.01%

  1. 1.Swarovski

    54.3%

    Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share +2.9 points.

  2. 2.Pandora

    20.6%

    Moved from 3rd to 2nd. 1.6M estimated branded searches, 0% vs prior month. Share +1.1 points.

  3. 3.Tiffany & Co.

    17.6%

    Moved from 2nd to 3rd. 1.3M estimated branded searches, -18% vs prior month. Share -2.7 points.

  4. 4.Mejuri

    4.9%

    Held 4th. 368K estimated branded searches, -18.2% vs prior month. Share -0.8 points.

  5. 5.Thomas Sabo

    2.7%

    Held 5th. 201K estimated branded searches, -18.3% vs prior month. Share -0.4 points.

  6. 6.Meadowlark

    <0.01%

    Held 6th. 30 estimated branded searches, +50% vs prior month. Share 0 points.

Compare search popularity between Swarovski and its closest rivals

Every comparison with Swarovski

How has branded search demand for Swarovski changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Swarovski worldwide held steady at 4.1M.
  • Across the 12 months ending September 2026, Swarovski’s estimated Share of Search among jewellery charm brands worldwide increased from 51.2% to 54.3%.
  • Across the 12 months ending September 2026, Swarovski’s estimated Share of Search among jewellery charm brands worldwide peaked at 55.5% in February 2026 and was lowest at 47.9% in December 2025.

How did search popularity change for jewellery charm brands worldwide in September 2026?

  1. In September 2026, Pandora overtook Tiffany & Co. to rank 2nd among jewellery charm brands worldwide, with 20.6% estimated Share of Search.

  2. In September 2026, Swarovski gained estimated Share of Search among jewellery charm brands worldwide, from 51.5% to 54.3%.

  3. In September 2026, Tiffany & Co. lost estimated Share of Search among jewellery charm brands worldwide, from 20.3% to 17.6%.

  4. In September 2026, Mejuri lost estimated Share of Search among jewellery charm brands worldwide, from 5.7% to 4.9%.

  5. Estimated monthly branded searches for Meadowlark worldwide fell 25% over 12 measured months, from 40 to 30 in September 2026.

  6. Estimated monthly branded searches for Thomas Sabo worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026.

Where does Swarovski compete?

Swarovski is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Jewellery brands1st of 640.6%Show ranking
Jewellery charm brands1st of 654.3%Shown above
Binocular brands1st of 574.6%Show ranking
Champagne flutes brands1st of 393.5%Show ranking

How is Swarovski measured?

Brandwave collects information about searches that people make online using Swarovski’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • swarovski

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How the Brand Demand Index is measured

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