Brandwave

Missoma vs Swarovski:Which is more popular?

In September 2026, Swarovski had more branded searches than Missoma among jewellery brands worldwide. Swarovski had about 4.1 million branded searches, while Missoma had 74,000. Swarovski made up 34.4% of all jewellery brand searches we track, and Missoma accounted for 0.62%. When we asked ChatGPT and Google AI Overviews about jewellery brands, Missoma appeared in two of the five answers and Swarovski in one. Missoma was mentioned before Swarovski in every answer that named either.

Among jewellery brands worldwide in September 2026

Who do people search for more?

Swarovski, about 55 searches for every 1 for Missoma

Swarovski 4.1M searchesMissoma 74K searches

Who does AI mention more?

Missoma, mentioned in 2 of 5 answers, Swarovski in 1

Missoma in 2 of 5Swarovski in 1 of 5

Who does AI recommend more?

Missoma, named ahead of Swarovski in 2 of 2 answers

Missoma first in 2Swarovski never first

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Top jewellery brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Missoma was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Swarovski was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Missoma was listed before Swarovski in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cartier1st
  2. Tiffany & Co.2nd
  3. Mejuri3rd
  4. Van Cleef & Arpels4th
  5. Pandora5th
  6. Bulgari6th
  7. Gorjana7th
  8. Missoma7th
  9. Harry Winston9th
  10. +2 more
  11. Swarovski12th
  12. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cartier4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tiffany & Co.4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mejuri4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pandora3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Van Cleef & Arpels3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bulgari3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • David Yurman2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gorjana2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Harry Winston2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Swarovski1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about jewellery brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Missoma or Swarovski more popular in search?

This chart shows how often people search Google for Missoma and Swarovski by name. Each line represents a brand's share of searches for all 13 jewellery brands we track, month by month, from English-language searches worldwide.

Missoma and Swarovski among jewellery brands worldwide, by month

Share of searches by month for Swarovski, Missoma. The figures are in the table below the chart.

View monthly share of searches table
MonthSwarovskiCartierPandoraTiffany & Co.David YurmanVan Cleef & ArpelsMejuriBulgariGorjanaHarry WinstonMissomaCatbirdMeadowlark
Oct 202531.6%25.9%12%12.8%4.3%2.8%3.5%2.8%1.9%1.6%0.57%0.27%<0.01%
Nov 202533.9%18.6%19.2%11.1%4.6%2%4.6%2%2%0.91%0.75%0.32%<0.01%
Dec 202534.8%15.6%21.3%11.4%5.7%2.1%3.1%2.1%2.1%1.1%0.51%0.26%<0.01%
Jan 202634.9%23.4%13.2%11.5%4.7%2.6%3.1%2.6%1.7%1.4%0.52%0.26%<0.01%
Feb 202638.1%20.9%12.7%12.5%4.2%2.3%3.4%2.3%1.9%1%0.46%0.24%<0.01%
Mar 202634.1%22.9%12.9%11.3%4.6%3.1%3.8%3.1%2.1%1.4%0.62%0.27%<0.01%
Apr 202633.5%22.5%11.3%13.4%5.5%3%3.7%3%2%1.4%0.5%0.26%<0.01%
May 202634.6%23.2%14.1%11.3%4.7%2.5%3.1%2.5%2.1%1.1%0.51%0.27%<0.01%
Jun 202633.6%22.5%15.6%11.2%4.5%3%3%2.5%2%1.1%0.61%0.26%<0.01%
Jul 202633.5%22.5%13.7%13.2%4.5%3%3%2.5%2%1.1%0.61%0.32%<0.01%
Aug 202633.4%22.4%12.7%13.2%4.5%3%3.7%2.5%2.5%1.3%0.6%0.26%<0.01%
Sep 202634.4%23.1%13%11.1%4.6%3.8%3.1%2.5%2.1%1.4%0.62%0.22%<0.01%

How has the Missoma and Swarovski comparison changed over the last 12 months?

3 findings
  • Swarovski was ahead of Missoma in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Missoma’s share of searches among jewellery brands worldwide moved from 0.57% to 0.62%, and its estimated monthly branded searches held steady at 74K.
  • Across the 12 months ending September 2026, Swarovski’s share of searches among jewellery brands worldwide moved from 31.6% to 34.4%, and its estimated monthly branded searches held steady at 4.1M.

How did search popularity change for jewellery brands worldwide in September 2026?

1 change

  1. In September 2026, Swarovski gained share of searches among jewellery brands worldwide, from 33.4% to 34.4%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Missoma’s and Swarovski’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Missoma

1 branded search term

  • missoma

Swarovski

1 branded search term

  • swarovski

How the Brand Demand Index is measured

Other head-to-heads among jewellery brands

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