Nomination vs Swarovski:Which is more popular?
In September 2026, Swarovski had more branded searches than Nomination among jewellery charm brands worldwide. Swarovski had about 4.1 million branded searches, while Nomination had 300,000. Swarovski made up 52.2% of all jewellery charm brand searches we track, and Nomination accounted for 3.8%. When we asked ChatGPT and Google AI Overviews about jewellery charm brands, Swarovski appeared in three of the four answers and Nomination in two. Swarovski was mentioned before Nomination in two out of three answers.
Who do people search for more?
Swarovski, about 14 searches for every 1 for Nomination
Who does AI mention more?
Swarovski, mentioned in 3 of 4 answers, Nomination in 2
Who does AI recommend more?
Swarovski, named ahead of Nomination in 2 of 3 answers
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Top jewellery charm brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Swarovski was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Nomination was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Swarovski was listed before Nomination in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Pandora1st
Thomas Sabo2nd- Swarovski3rd
Mejuri4th
Nomination5th
Tiffany & Co.–
Meadowlark–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Swarovski3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Pandora3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Mejuri3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Thomas Sabo3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Nomination2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Tiffany & Co.0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Meadowlark0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about jewellery charm brands
4 answers
Asked ChatGPT
“Which jewellery charm brand should I buy?”
Asked ChatGPT
“What are the best jewellery charm brands?”
Asked ChatGPT
“What's the best jewellery charm brand for bracelet charms?”
Searched Google, AI Overview
“bracelet charms”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“jewellery charm brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Nomination or Swarovski more popular in search?
This chart shows how often people search Google for Nomination and Swarovski by name. Each line represents a brand's share of searches for all seven jewellery charm brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Swarovski, Nomination. The figures are in the table below the chart.
View monthly share of searches table
| Month | Swarovski | Pandora | Tiffany & Co. | Mejuri | Nomination | Thomas Sabo | Meadowlark |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 49.3% | 18.7% | 19.9% | 5.4% | 3.6% | 3% | <0.01% |
| Nov 2025 | 45.8% | 25.9% | 15% | 6.2% | 4.5% | 2.8% | <0.01% |
| Dec 2025 | 45.9% | 28% | 15% | 4.1% | 4.1% | 2.8% | <0.01% |
| Jan 2026 | 52.3% | 19.8% | 17.3% | 4.7% | 2.8% | 3.1% | <0.01% |
| Feb 2026 | 54.1% | 18.1% | 17.7% | 4.9% | 2.6% | 2.7% | <0.01% |
| Mar 2026 | 51.4% | 19.5% | 17% | 5.7% | 3.4% | 3.1% | <0.01% |
| Apr 2026 | 51.3% | 17.2% | 20.5% | 5.6% | 2.8% | 2.5% | <0.01% |
| May 2026 | 52.1% | 21.3% | 17% | 4.7% | 2.3% | 2.6% | <0.01% |
| Jun 2026 | 50.1% | 23.2% | 16.7% | 4.5% | 3% | 2.5% | <0.01% |
| Jul 2026 | 49.3% | 20.2% | 19.5% | 4.4% | 3.6% | 3% | <0.01% |
| Aug 2026 | 49.6% | 18.8% | 19.6% | 5.5% | 3.6% | 3% | <0.01% |
| Sep 2026 | 52.2% | 19.8% | 16.9% | 4.7% | 3.8% | 2.6% | <0.01% |
How has the Nomination and Swarovski comparison changed over the last 12 months?
3 findings
- Swarovski was ahead of Nomination in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Nomination’s share of searches among jewellery charm brands worldwide moved from 3.6% to 3.8%, and its estimated monthly branded searches held steady at 300K.
- Across the 12 months ending September 2026, Swarovski’s share of searches among jewellery charm brands worldwide moved from 49.3% to 52.2%, and its estimated monthly branded searches held steady at 4.1M.
How did search popularity change for jewellery charm brands worldwide in September 2026?
2 changes
In September 2026, Swarovski gained share of searches among jewellery charm brands worldwide, from 49.6% to 52.2%.
Nomination’s share of searches among jewellery charm brands worldwide has gained ground for 3 months in a row, from 3% to 3.8% in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Nomination’s and Swarovski’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Nomination
3 branded search terms
- nomination bracelet
- nomination charms
- nomination italy
Swarovski
1 branded search term
- swarovski
Other head-to-heads among jewellery charm brands
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