Cartier vs Tiffany & Co.:Which is more popular by branded search?

Name: Cartier vs Tiffany & Co.: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Cartier had more branded searches than Tiffany & Co. among jewellery brands worldwide. Cartier was estimated to have 2.7M branded searches compared to Tiffany & Co.’s 1.2M, and held a 32.1% Share of Search versus Tiffany & Co.’s 14.3%. These are worldwide searches for English-language branded terms.

Share of Search among jewellery brands worldwide in August 2026Which is more popular in search, Cartier or Tiffany & Co.?

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Which is more popular in search, Cartier or Tiffany & Co.?

Compare the jewellery brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Cartier and Tiffany & Co. among jewellery brands worldwide, by month

Month	Swarovski	Cartier	Tiffany & Co.	Mejuri	Pandora
Oct 2025	43.4%	35.6%	15.9%	4.8%	0.29%
Nov 2025	51.6%	28.3%	12.7%	6.9%	0.51%
Dec 2025	55.8%	25%	13.7%	5%	0.45%
Jan 2026	48.4%	32.4%	14.5%	4.4%	0.32%
Feb 2026	53%	29%	12.9%	4.8%	0.29%
Mar 2026	48%	32.2%	14.3%	5.3%	0.26%
Apr 2026	48%	32.2%	14.3%	5.3%	0.26%
May 2026	49.7%	33.3%	12.1%	4.5%	0.33%
Jun 2026	49.7%	33.3%	12.2%	4.5%	0.33%
Jul 2026	49.7%	33.3%	12.2%	4.5%	0.33%
Aug 2026	48%	32.1%	14.3%	5.3%	0.32%
Sep 2026	—	—	—	—	—

How has the Cartier and Tiffany & Co. comparison changed over the last 12 months?

3 findings

Cartier was ahead of Tiffany & Co. in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Cartier’s estimated Share of Search among jewellery brands worldwide moved from 35.6% to 32.1%, and its estimated monthly branded searches moved from 3.4M to 2.7M.
Across the 11 months ending August 2026, Tiffany & Co.’s estimated Share of Search among jewellery brands worldwide moved from 15.9% to 14.3%, and its estimated monthly branded searches moved from 1.5M to 1.2M.

How did search popularity change for jewellery brands worldwide in August 2026?

2 changes

In August 2026, Tiffany & Co. gained estimated Share of Search among jewellery brands worldwide, from 12.2% to 14.3%.
In August 2026, Cartier lost estimated Share of Search among jewellery brands worldwide, from 33.3% to 32.1%.

How each brand is measured

Brandwave collects information about searches that people make online using Cartier’s and Tiffany & Co.’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.