Pandora vs Van Cleef & Arpels:Which is searched more?
In September 2026, Pandora had more branded searches than Van Cleef & Arpels among jewellery brands worldwide. Pandora had about 1.6 million branded searches, while Van Cleef & Arpels had 450,000. Pandora made up 13% of all jewellery brand searches we track, and Van Cleef & Arpels accounted for 3.8%. These are worldwide searches for English-language branded terms.
Follow Pandora vs Van Cleef & Arpels and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Is Pandora or Van Cleef & Arpels more popular in search?
Compare the jewellery brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Pandora, Van Cleef & Arpels. The figures are in the table below the chart.
View monthly share of searches table
| Month | Swarovski | Cartier | Pandora | Tiffany & Co. | David Yurman | Van Cleef & Arpels | Mejuri | Bulgari | Gorjana | Harry Winston | Missoma | Catbird | Meadowlark |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.6% | 25.9% | 12% | 12.8% | 4.3% | 2.8% | 3.5% | 2.8% | 1.9% | 1.6% | 0.57% | 0.27% | <0.01% |
| Nov 2025 | 33.9% | 18.6% | 19.2% | 11.1% | 4.6% | 2% | 4.6% | 2% | 2% | 0.91% | 0.75% | 0.32% | <0.01% |
| Dec 2025 | 34.8% | 15.6% | 21.3% | 11.4% | 5.7% | 2.1% | 3.1% | 2.1% | 2.1% | 1.1% | 0.51% | 0.26% | <0.01% |
| Jan 2026 | 34.9% | 23.4% | 13.2% | 11.5% | 4.7% | 2.6% | 3.1% | 2.6% | 1.7% | 1.4% | 0.52% | 0.26% | <0.01% |
| Feb 2026 | 38.1% | 20.9% | 12.7% | 12.5% | 4.2% | 2.3% | 3.4% | 2.3% | 1.9% | 1% | 0.46% | 0.24% | <0.01% |
| Mar 2026 | 34.1% | 22.9% | 12.9% | 11.3% | 4.6% | 3.1% | 3.8% | 3.1% | 2.1% | 1.4% | 0.62% | 0.27% | <0.01% |
| Apr 2026 | 33.5% | 22.5% | 11.3% | 13.4% | 5.5% | 3% | 3.7% | 3% | 2% | 1.4% | 0.5% | 0.26% | <0.01% |
| May 2026 | 34.6% | 23.2% | 14.1% | 11.3% | 4.7% | 2.5% | 3.1% | 2.5% | 2.1% | 1.1% | 0.51% | 0.27% | <0.01% |
| Jun 2026 | 33.6% | 22.5% | 15.6% | 11.2% | 4.5% | 3% | 3% | 2.5% | 2% | 1.1% | 0.61% | 0.26% | <0.01% |
| Jul 2026 | 33.5% | 22.5% | 13.7% | 13.2% | 4.5% | 3% | 3% | 2.5% | 2% | 1.1% | 0.61% | 0.32% | <0.01% |
| Aug 2026 | 33.4% | 22.4% | 12.7% | 13.2% | 4.5% | 3% | 3.7% | 2.5% | 2.5% | 1.3% | 0.6% | 0.26% | <0.01% |
| Sep 2026 | 34.4% | 23.1% | 13% | 11.1% | 4.6% | 3.8% | 3.1% | 2.5% | 2.1% | 1.4% | 0.62% | 0.22% | <0.01% |
How has the Pandora and Van Cleef & Arpels comparison changed over the last 12 months?
3 findings
- Pandora was ahead of Van Cleef & Arpels in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Pandora’s share of searches among jewellery brands worldwide moved from 12% to 13%, and its estimated monthly branded searches held steady at 1.6M.
- Across the 12 months ending September 2026, Van Cleef & Arpels’ share of searches among jewellery brands worldwide moved from 2.8% to 3.8%, and its estimated monthly branded searches moved from 368K to 450K.
How did search popularity change for jewellery brands worldwide in September 2026?
2 changes
In September 2026, Van Cleef & Arpels overtook Mejuri to rank 6th among jewellery brands worldwide, with 3.8% of the searches.
In September 2026, Pandora rose from 4th to 3rd among jewellery brands worldwide.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Pandora’s and Van Cleef & Arpels’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Pandora
2 branded search terms
- pandora charms
- pandora jewelry
Van Cleef & Arpels
1 branded search term
- van cleef and arpels
Other head-to-heads among jewellery brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.