Brandwave

Bulgari vs Cartier:Which is more popular?

In September 2026, Cartier had more branded searches than Bulgari among jewellery brands worldwide. Cartier had about 2.7 million branded searches, while Bulgari had 301,000. Cartier made up 23.1% of all jewellery brand searches we track, and Bulgari accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about jewellery brands, Cartier appeared in four of the five answers and Bulgari in three. Cartier was mentioned before Bulgari in every answer that named either.

Among jewellery brands worldwide in September 2026

Who do people search for more?

Cartier, about 9 searches for every 1 for Bulgari

Cartier 2.7M searchesBulgari 301K searches

Who does AI mention more?

Cartier, mentioned in 4 of 5 answers, Bulgari in 3

Cartier in 4 of 5Bulgari in 3 of 5

Who does AI recommend more?

Cartier, named ahead of Bulgari in 4 of 4 answers

Cartier first in 4Bulgari never first

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Top jewellery brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Cartier was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Bulgari was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Cartier was listed before Bulgari in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cartier1st
  2. Tiffany & Co.2nd
  3. Mejuri3rd
  4. Van Cleef & Arpels4th
  5. Pandora5th
  6. Bulgari6th
  7. Gorjana7th
  8. Missoma7th
  9. Harry Winston9th
  10. David Yurman10th
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cartier4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tiffany & Co.4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mejuri4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pandora3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Van Cleef & Arpels3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bulgari3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • David Yurman2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gorjana2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Harry Winston2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Missoma2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about jewellery brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Bulgari or Cartier more popular in search?

This chart shows how often people search Google for Bulgari and Cartier by name. Each line represents a brand's share of searches for all 13 jewellery brands we track, month by month, from English-language searches worldwide.

Bulgari and Cartier among jewellery brands worldwide, by month

Share of searches by month for Cartier, Bulgari. The figures are in the table below the chart.

View monthly share of searches table
MonthSwarovskiCartierPandoraTiffany & Co.David YurmanVan Cleef & ArpelsMejuriBulgariGorjanaHarry WinstonMissomaCatbirdMeadowlark
Oct 202531.6%25.9%12%12.8%4.3%2.8%3.5%2.8%1.9%1.6%0.57%0.27%<0.01%
Nov 202533.9%18.6%19.2%11.1%4.6%2%4.6%2%2%0.91%0.75%0.32%<0.01%
Dec 202534.8%15.6%21.3%11.4%5.7%2.1%3.1%2.1%2.1%1.1%0.51%0.26%<0.01%
Jan 202634.9%23.4%13.2%11.5%4.7%2.6%3.1%2.6%1.7%1.4%0.52%0.26%<0.01%
Feb 202638.1%20.9%12.7%12.5%4.2%2.3%3.4%2.3%1.9%1%0.46%0.24%<0.01%
Mar 202634.1%22.9%12.9%11.3%4.6%3.1%3.8%3.1%2.1%1.4%0.62%0.27%<0.01%
Apr 202633.5%22.5%11.3%13.4%5.5%3%3.7%3%2%1.4%0.5%0.26%<0.01%
May 202634.6%23.2%14.1%11.3%4.7%2.5%3.1%2.5%2.1%1.1%0.51%0.27%<0.01%
Jun 202633.6%22.5%15.6%11.2%4.5%3%3%2.5%2%1.1%0.61%0.26%<0.01%
Jul 202633.5%22.5%13.7%13.2%4.5%3%3%2.5%2%1.1%0.61%0.32%<0.01%
Aug 202633.4%22.4%12.7%13.2%4.5%3%3.7%2.5%2.5%1.3%0.6%0.26%<0.01%
Sep 202634.4%23.1%13%11.1%4.6%3.8%3.1%2.5%2.1%1.4%0.62%0.22%<0.01%

How has the Bulgari and Cartier comparison changed over the last 12 months?

3 findings
  • Cartier was ahead of Bulgari in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bulgari’s share of searches among jewellery brands worldwide moved from 2.8% to 2.5%, and its estimated monthly branded searches moved from 368K to 301K.
  • Across the 12 months ending September 2026, Cartier’s share of searches among jewellery brands worldwide moved from 25.9% to 23.1%, and its estimated monthly branded searches moved from 3.4M to 2.7M.

How did search popularity change for jewellery brands worldwide in September 2026?

2 changes

  1. In September 2026, Cartier gained share of searches among jewellery brands worldwide, from 22.4% to 23.1%.

  2. Estimated monthly branded searches for Bulgari worldwide fell 18.2% over 12 measured months, from 368K to 301K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bulgari’s and Cartier’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bulgari

1 branded search term

  • bulgari

Cartier

1 branded search term

  • cartier

How the Brand Demand Index is measured

Other head-to-heads among jewellery brands

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