Brandwave

David Yurman vs Mejuri:Which is more popular?

In September 2026, David Yurman had more branded searches than Mejuri among jewellery brands worldwide. David Yurman had about 550,000 branded searches, while Mejuri had 368,000. David Yurman made up 4.6% of all jewellery brand searches we track, and Mejuri accounted for 3.1%. When we asked ChatGPT and Google AI Overviews about jewellery brands, Mejuri appeared in four of the five answers and David Yurman in two. Mejuri was mentioned before David Yurman in every answer that named either.

Among jewellery brands worldwide in September 2026

Who do people search for more?

David Yurman, about 49% more searches than Mejuri

David Yurman 550K searchesMejuri 368K searches

Who does AI mention more?

Mejuri, mentioned in 4 of 5 answers, David Yurman in 2

Mejuri in 4 of 5David Yurman in 2 of 5

Who does AI recommend more?

Mejuri, named ahead of David Yurman in 4 of 4 answers

Mejuri first in 4David Yurman never first

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Top jewellery brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mejuri was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. David Yurman was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Mejuri was listed before David Yurman in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cartier1st
  2. Tiffany & Co.2nd
  3. Mejuri3rd
  4. Van Cleef & Arpels4th
  5. Pandora5th
  6. Bulgari6th
  7. Gorjana7th
  8. Missoma7th
  9. Harry Winston9th
  10. David Yurman10th
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cartier4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tiffany & Co.4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mejuri4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pandora3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Van Cleef & Arpels3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bulgari3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • David Yurman2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gorjana2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Harry Winston2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Missoma2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about jewellery brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is David Yurman or Mejuri more popular in search?

This chart shows how often people search Google for David Yurman and Mejuri by name. Each line represents a brand's share of searches for all 13 jewellery brands we track, month by month, from English-language searches worldwide.

David Yurman and Mejuri among jewellery brands worldwide, by month

Share of searches by month for David Yurman, Mejuri. The figures are in the table below the chart.

View monthly share of searches table
MonthSwarovskiCartierPandoraTiffany & Co.David YurmanVan Cleef & ArpelsMejuriBulgariGorjanaHarry WinstonMissomaCatbirdMeadowlark
Oct 202531.6%25.9%12%12.8%4.3%2.8%3.5%2.8%1.9%1.6%0.57%0.27%<0.01%
Nov 202533.9%18.6%19.2%11.1%4.6%2%4.6%2%2%0.91%0.75%0.32%<0.01%
Dec 202534.8%15.6%21.3%11.4%5.7%2.1%3.1%2.1%2.1%1.1%0.51%0.26%<0.01%
Jan 202634.9%23.4%13.2%11.5%4.7%2.6%3.1%2.6%1.7%1.4%0.52%0.26%<0.01%
Feb 202638.1%20.9%12.7%12.5%4.2%2.3%3.4%2.3%1.9%1%0.46%0.24%<0.01%
Mar 202634.1%22.9%12.9%11.3%4.6%3.1%3.8%3.1%2.1%1.4%0.62%0.27%<0.01%
Apr 202633.5%22.5%11.3%13.4%5.5%3%3.7%3%2%1.4%0.5%0.26%<0.01%
May 202634.6%23.2%14.1%11.3%4.7%2.5%3.1%2.5%2.1%1.1%0.51%0.27%<0.01%
Jun 202633.6%22.5%15.6%11.2%4.5%3%3%2.5%2%1.1%0.61%0.26%<0.01%
Jul 202633.5%22.5%13.7%13.2%4.5%3%3%2.5%2%1.1%0.61%0.32%<0.01%
Aug 202633.4%22.4%12.7%13.2%4.5%3%3.7%2.5%2.5%1.3%0.6%0.26%<0.01%
Sep 202634.4%23.1%13%11.1%4.6%3.8%3.1%2.5%2.1%1.4%0.62%0.22%<0.01%

How has the David Yurman and Mejuri comparison changed over the last 12 months?

3 findings
  • David Yurman was ahead of Mejuri in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, David Yurman’s share of searches among jewellery brands worldwide moved from 4.3% to 4.6%, and its estimated monthly branded searches held steady at 550K.
  • Across the 12 months ending September 2026, Mejuri’s share of searches among jewellery brands worldwide moved from 3.5% to 3.1%, and its estimated monthly branded searches moved from 450K to 368K.

How did search popularity change for jewellery brands worldwide in September 2026?

2 changes

  1. In September 2026, Van Cleef & Arpels overtook Mejuri to rank 6th among jewellery brands worldwide, with 3.8% of the searches.

  2. In September 2026, Mejuri lost share of searches among jewellery brands worldwide, from 3.7% to 3.1%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using David Yurman’s and Mejuri’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

David Yurman

1 branded search term

  • david yurman

Mejuri

1 branded search term

  • mejuri

How the Brand Demand Index is measured

Other head-to-heads among jewellery brands

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