How popular isNikon in search?
In August 2026, there were an estimated 450K branded searches for Nikon worldwide which held steady over the last 11 months. Nikon holds 77% estimated Share of Search among rangefinders worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which rangefinders compete with Nikon?
Share of Search by month for Nikon, Vortex, Bushnell. The figures are in the table below the chart.
View monthly share of search table
| Month | Nikon | Vortex | Bushnell | Hawke | Leupold | Sig Sauer |
|---|---|---|---|---|---|---|
| Oct 2025 | 74.9% | 15.1% | 10.1% | — | — | — |
| Nov 2025 | 73.2% | 14.7% | 12% | — | — | — |
| Dec 2025 | 71% | 17.4% | 11.7% | — | — | — |
| Jan 2026 | 74.9% | 15.1% | 10.1% | — | — | — |
| Feb 2026 | 78.5% | 12.9% | 8.6% | — | — | — |
| Mar 2026 | 77% | 12.7% | 10.4% | — | — | — |
| Apr 2026 | 78.8% | 10.6% | 10.6% | — | — | — |
| May 2026 | 77% | 12.7% | 10.4% | — | — | — |
| Jun 2026 | 73.2% | 14.7% | 12% | — | — | — |
| Jul 2026 | 73.2% | 14.7% | 12% | — | — | — |
| Aug 2026 | 77% | 12.7% | 10.4% | — | — | — |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 77% | 450K | +22.3% | +3.8 points | |
| 2, held 2nd | 12.7% | 74K | 0% | -2.1 points | |
| 3, held 3rd | 10.4% | 60.5K | 0% | -1.7 points | |
| —, not measured this month | — | — | — | — | |
| —, not measured this month | — | — | — | — | |
| —, not measured this month | — | — | — | — |
1.
Nikon77%
Held 1st. 450K estimated branded searches, +22.3% vs prior month. Share +3.8 points.
2.
Vortex12.7%
Held 2nd. 74K estimated branded searches, 0% vs prior month. Share -2.1 points.
3.
Bushnell10.4%
Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share -1.7 points.
—.
Hawke—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
—.
Leupold—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between Nikon and its closest rivals
How has branded search demand for Nikon changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Nikon worldwide held steady at 450K.
- Across the 11 months ending August 2026, Nikon’s estimated Share of Search among rangefinders worldwide increased from 74.9% to 77%.
- Across the 11 months ending August 2026, Nikon’s estimated Share of Search among rangefinders worldwide peaked at 78.8% in April 2026 and was lowest at 71% in December 2025.
How did search popularity change for rangefinders worldwide in August 2026?
3 changes
In August 2026, Nikon gained estimated Share of Search among rangefinders worldwide, from 73.2% to 77%.
In August 2026, Vortex lost estimated Share of Search among rangefinders worldwide, from 14.7% to 12.7%.
In August 2026, Bushnell lost estimated Share of Search among rangefinders worldwide, from 12% to 10.4%.
Where does Nikon compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Golf rangefinders | 2nd of 6 | 7.6% | Show ranking |
| Binocular brands | 2nd of 5 | 8.9% | Show ranking |
| Camera brands | 3rd of 5 | 10.1% | Show ranking |
| Camera lenses | 2nd of 6 | 12.3% | Show ranking |
| Microscope brands | 1st of 5 | 44% | Show ranking |
| Rangefinders | 1st of 6 | 77% | Shown above |
How is Nikon measured?
Brandwave collects information about searches that people make online using Nikon’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- nikon
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Is Nikon your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.