Microscope brands:Which brands are most popular in search?
In August 2026, Nikon was the most searched among microscope brands worldwide, with an estimated 450K branded searches and 44% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Nikon44%
Olympus29.5%
Zeiss24.1%Leica Geosystems1.4%
AmScope0.97%
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Share of SearchLeaderboard
Compare the microscope brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Nikon, Olympus, Zeiss. The figures are in the table below the chart.
View monthly share of search table
| Month | Nikon | Olympus | Zeiss | Leica Geosystems | AmScope |
|---|---|---|---|---|---|
| Oct 2025 | 43.7% | 29.2% | 23.9% | 2.2% | 0.96% |
| Nov 2025 | 43.8% | 29.3% | 23.9% | 1.8% | 1.2% |
| Dec 2025 | 44% | 29.5% | 24.1% | 1.4% | 0.97% |
| Jan 2026 | 41.7% | 27.9% | 27.9% | 1.7% | 0.92% |
| Feb 2026 | 43.9% | 29.4% | 24% | 1.8% | 0.97% |
| Mar 2026 | 41.2% | 33.7% | 22.5% | 1.7% | 0.91% |
| Apr 2026 | 41.2% | 33.7% | 22.5% | 1.7% | 0.91% |
| May 2026 | 43.9% | 29.4% | 24% | 1.8% | 0.97% |
| Jun 2026 | 38.1% | 38.1% | 20.8% | 1.9% | 1% |
| Jul 2026 | 38.3% | 38.3% | 20.9% | 1.5% | 0.84% |
| Aug 2026 | 44% | 29.5% | 24.1% | 1.4% | 0.97% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44% | 450K | +22.3% | +5.7 points | |
| 2, held 2nd | 29.5% | 301K | -18.2% | -8.9 points | |
| 3, held 3rd | 24.1% | 246K | +22.4% | +3.1 points | |
| 4, held 4th | 1.4% | 14.8K | 0% | -0.1 points | |
| 5, held 5th | 0.97% | 9.9K | +22.2% | +0.1 points |
1.
Nikon44%
Held 1st. 450K estimated branded searches, +22.3% vs prior month. Share +5.7 points.
2.
Olympus29.5%
Held 2nd. 301K estimated branded searches, -18.2% vs prior month. Share -8.9 points.
3.
Zeiss24.1%
Held 3rd. 246K estimated branded searches, +22.4% vs prior month. Share +3.1 points.
1.4%
Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share -0.1 points.
5.
AmScope0.97%
Held 5th. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.1 points.
Compare search popularity between leading brands
Which brand is most popular in search among microscope brands worldwide?
5 brands
In August 2026, Nikon was the most searched among microscope brands worldwide, with an estimated 450K branded searches and 44% estimated Share of Search within this set. Olympus is in 2nd place, 14.6 percentage points behind at 29.5% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Nikon | 43.7% → 44% | 44%Dec 2025 | 38.1%Jun 2026 | 1st |
| Olympus | 29.2% → 29.5% | 38.3%Jul 2026 | 27.9%Jan 2026 | 2nd |
| Zeiss | 23.9% → 24.1% | 27.9%Jan 2026 | 20.8%Jun 2026 | 3rd |
| Leica Geosystems | 2.2% → 1.4% | 2.2%Oct 2025 | 1.4%Dec 2025 | 4th |
| AmScope | 0.96% → 0.97% | 1.2%Nov 2025 | 0.84%Jul 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Leica Geosystems’ estimated Share of Search among microscope brands worldwide decreased from 2.2% to 1.4%.
- Across the 11 months ending August 2026, Nikon’s estimated Share of Search among microscope brands worldwide peaked at 44% in December 2025 and was lowest at 38.1% in June 2026.
- Across the 11 months ending August 2026, Olympus’ estimated Share of Search among microscope brands worldwide peaked at 38.3% in July 2026 and was lowest at 27.9% in January 2026.
- Across the 11 months ending August 2026, Zeiss’ estimated Share of Search among microscope brands worldwide peaked at 27.9% in January 2026 and was lowest at 20.8% in June 2026.
- Across the 11 months ending August 2026, Nikon, Olympus, Zeiss and AmScope held steady: their estimated Share of Search among microscope brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for microscope brands worldwide in August 2026?
4 changes
In August 2026, Nikon gained estimated Share of Search among microscope brands worldwide, from 38.3% to 44%.
In August 2026, Zeiss gained estimated Share of Search among microscope brands worldwide, from 20.9% to 24.1%.
In August 2026, Olympus lost estimated Share of Search among microscope brands worldwide, from 38.3% to 29.5%.
Estimated monthly branded searches for Leica Geosystems worldwide fell 33.3% over 11 measured months, from 22.2K to 14.8K in August 2026.
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