Brandwave

Motic vs Olympus:Which is more popular?

In September 2026, Olympus had more branded searches than Motic among microscope brands worldwide. Olympus had about 368,000 branded searches, while Motic had 7,000. Olympus made up 24.7% of all microscope brand searches we track, and Motic accounted for 0.47%. When we asked ChatGPT and Google AI Overviews about microscope brands, Olympus appeared in three of the five answers and Motic in two. Olympus was mentioned before Motic in every answer.

Among microscope brands worldwide in September 2026

Who do people search for more?

Olympus, about 53 searches for every 1 for Motic

Olympus 368K searchesMotic 7K searches

Who does AI mention more?

Olympus, mentioned in 3 of 5 answers, Motic in 2

Olympus in 3 of 5Motic in 2 of 5

Who does AI recommend more?

Olympus, named ahead of Motic in every answer

Olympus first in 3Motic never first

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Top microscope brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Olympus was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Motic was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Olympus was listed before Motic in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Olympus1st
  2. AmScope2nd
  3. Leica Microsystems3rd
  4. Nikon4th
  5. Zeiss5th
  6. Motic6th
  7. SWIFT7th
  8. Leica Geosystems–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • AmScope5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Olympus3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nikon2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Leica Microsystems2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Motic2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SWIFT2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zeiss1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Leica Geosystems0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about microscope brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Motic or Olympus more popular in search?

This chart shows how often people search Google for Motic and Olympus by name. Each line represents a brand's share of searches for all eight microscope brands we track, month by month, from English-language searches worldwide.

Motic and Olympus among microscope brands worldwide, by month

Share of searches by month for Olympus, Motic. The figures are in the table below the chart.

View monthly share of searches table
MonthNikonOlympusZeissLeica GeosystemsAmScopeLeica MicrosystemsMoticSWIFT
Oct 202558.7%20.9%17.1%1.5%0.69%0.56%0.51%0.07%
Nov 202561.2%19.7%16.1%1.2%0.79%0.53%0.46%0.09%
Dec 202562.1%19.5%15.9%0.96%0.64%0.43%0.39%0.08%
Jan 202658%19.6%19.6%1.2%0.64%0.53%0.46%0.07%
Feb 202656.9%21.1%17.3%1.3%0.7%0.57%2%0.06%
Mar 202657.1%23.9%16%1.2%0.64%0.64%0.53%0.06%
Apr 202657.5%23.7%15.9%1.2%0.64%0.52%0.45%0.06%
May 202659.8%20.5%16.7%1.2%0.67%0.55%0.48%0.05%
Jun 202655.8%26.5%14.5%1.3%0.71%0.58%0.5%0.05%
Jul 202656%26.6%14.6%1.1%0.59%0.59%0.51%0.05%
Aug 202659.9%20.5%16.7%1%0.67%0.55%0.56%0.05%
Sep 202656%24.7%16.5%1.2%0.54%0.54%0.47%0.06%

How has the Motic and Olympus comparison changed over the last 12 months?

3 findings
  • Olympus was ahead of Motic in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Motic’s share of searches among microscope brands worldwide moved from 0.51% to 0.47%, and its estimated monthly branded searches moved from 7.3K to 7K.
  • Across the 12 months ending September 2026, Olympus’ share of searches among microscope brands worldwide moved from 20.9% to 24.7%, and its estimated monthly branded searches moved from 301K to 368K.

How did search popularity change for microscope brands worldwide in September 2026?

2 changes
  1. In September 2026, Olympus gained share of searches among microscope brands worldwide, from 20.5% to 24.7%.

  2. In September 2026, Motic fell from 6th to 7th among microscope brands worldwide.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Motic’s and Olympus’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Motic

2 branded search terms

  • motic
  • motic microscope

Olympus

1 branded search term

  • olympus

How the Brand Demand Index is measured

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