Brandwave

How popular isZeiss in search?

In August 2026, there were an estimated 246K branded searches for Zeiss worldwide which held steady over the last 11 months. Zeiss holds 24.1% estimated Share of Search among microscope brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Nikon44%
  2. Olympus29.5%
  3. Zeiss24.1%
  4. Leica Geosystems1.4%
  5. AmScope0.97%
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Which microscope brands compete with Zeiss?

Zeiss against microscope brands worldwide, by month

Share of Search by month for Nikon, Olympus, Zeiss. The figures are in the table below the chart.

View monthly share of search table
MonthNikonOlympusZeissLeica GeosystemsAmScope
Oct 202543.7%29.2%23.9%2.2%0.96%
Nov 202543.8%29.3%23.9%1.8%1.2%
Dec 202544%29.5%24.1%1.4%0.97%
Jan 202641.7%27.9%27.9%1.7%0.92%
Feb 202643.9%29.4%24%1.8%0.97%
Mar 202641.2%33.7%22.5%1.7%0.91%
Apr 202641.2%33.7%22.5%1.7%0.91%
May 202643.9%29.4%24%1.8%0.97%
Jun 202638.1%38.1%20.8%1.9%1%
Jul 202638.3%38.3%20.9%1.5%0.84%
Aug 202644%29.5%24.1%1.4%0.97%
Sep 2026—————

  1. 1.Nikon

    44%

    Held 1st. 450K estimated branded searches, +22.3% vs prior month. Share +5.7 points.

  2. 2.Olympus

    29.5%

    Held 2nd. 301K estimated branded searches, -18.2% vs prior month. Share -8.9 points.

  3. 3.Zeiss

    24.1%

    Held 3rd. 246K estimated branded searches, +22.4% vs prior month. Share +3.1 points.

  4. 4.Leica Geosystems

    1.4%

    Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.AmScope

    0.97%

    Held 5th. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

Compare search popularity between Zeiss and its closest rivals

Every comparison with Zeiss

How has branded search demand for Zeiss changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Zeiss worldwide held steady at 246K.
  • Across the 11 months ending August 2026, Zeiss’ estimated Share of Search among microscope brands worldwide peaked at 27.9% in January 2026 and was lowest at 20.8% in June 2026.

How did search popularity change for microscope brands worldwide in August 2026?

  1. In August 2026, Nikon gained estimated Share of Search among microscope brands worldwide, from 38.3% to 44%.

  2. In August 2026, Zeiss gained estimated Share of Search among microscope brands worldwide, from 20.9% to 24.1%.

  3. In August 2026, Olympus lost estimated Share of Search among microscope brands worldwide, from 38.3% to 29.5%.

  4. Estimated monthly branded searches for Leica Geosystems worldwide fell 33.3% over 11 measured months, from 22.2K to 14.8K in August 2026.

Where does Zeiss compete?

Zeiss is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Metrology software3rd of 513%Show ranking
Microscope brands3rd of 524.1%Shown above

How is Zeiss measured?

Brandwave collects information about searches that people make online using Zeiss’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • zeiss

Do you work for Zeiss? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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