SWIFT vs Zeiss:Which is searched more?
In September 2026, Zeiss had more branded searches than SWIFT among microscope brands worldwide. Zeiss had about 246,000 branded searches, while SWIFT had 880. Zeiss made up 16.5% of all microscope brand searches we track, and SWIFT accounted for 0.06%. These are worldwide searches for English-language branded terms.
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Is SWIFT or Zeiss more popular in search?
Compare the microscope brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Zeiss, SWIFT. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nikon | Olympus | Zeiss | Leica Geosystems | AmScope | Leica Microsystems | Motic | SWIFT |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 58.7% | 20.9% | 17.1% | 1.5% | 0.69% | 0.56% | 0.51% | 0.07% |
| Nov 2025 | 61.2% | 19.7% | 16.1% | 1.2% | 0.79% | 0.53% | 0.46% | 0.09% |
| Dec 2025 | 62.1% | 19.5% | 15.9% | 0.96% | 0.64% | 0.43% | 0.39% | 0.08% |
| Jan 2026 | 58% | 19.6% | 19.6% | 1.2% | 0.64% | 0.53% | 0.46% | 0.07% |
| Feb 2026 | 56.9% | 21.1% | 17.3% | 1.3% | 0.7% | 0.57% | 2% | 0.06% |
| Mar 2026 | 57.1% | 23.9% | 16% | 1.2% | 0.64% | 0.64% | 0.53% | 0.06% |
| Apr 2026 | 57.5% | 23.7% | 15.9% | 1.2% | 0.64% | 0.52% | 0.45% | 0.06% |
| May 2026 | 59.8% | 20.5% | 16.7% | 1.2% | 0.67% | 0.55% | 0.48% | 0.05% |
| Jun 2026 | 55.8% | 26.5% | 14.5% | 1.3% | 0.71% | 0.58% | 0.5% | 0.05% |
| Jul 2026 | 56% | 26.6% | 14.6% | 1.1% | 0.59% | 0.59% | 0.51% | 0.05% |
| Aug 2026 | 59.9% | 20.5% | 16.7% | 1% | 0.67% | 0.55% | 0.56% | 0.05% |
| Sep 2026 | 56% | 24.7% | 16.5% | 1.2% | 0.54% | 0.54% | 0.47% | 0.06% |
How has the SWIFT and Zeiss comparison changed over the last 12 months?
3 findings
- Zeiss was ahead of SWIFT in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, SWIFT’s share of searches among microscope brands worldwide moved from 0.07% to 0.06%, and its estimated monthly branded searches moved from 1K to 880.
- Across the 12 months ending September 2026, Zeiss’ share of searches among microscope brands worldwide moved from 17.1% to 16.5%, and its estimated monthly branded searches held steady at 246K.
How did search popularity change for microscope brands worldwide in September 2026?
1 change
Estimated monthly branded searches for SWIFT worldwide fell 12% over 12 measured months, from 1K to 880 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using SWIFT’s and Zeiss’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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