Brandwave

How popular isSWIFT?

In September 2026, people searched for SWIFT by name about 880 times worldwide, a 12% decrease from the previous year. These searches made up 0.06% of all global microscope brand searches, placing SWIFT eighth out of eight brands. When we asked both ChatGPT and Google AI Overviews about microscope brands, SWIFT appeared in two of the five answers and was the seventh most recommended of the eight.

Search and AI answers in September 2026

SWIFT is the eighth most searched of 8 competitors and the seventh most recommended in AI answers.

  1. NikonShare of searches 56%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  2. OlympusShare of searches 24.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  3. ZeissShare of searches 16.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  4. Leica GeosystemsShare of searches 1.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. SWIFTShare of searches 0.06%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th

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Top microscope brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, SWIFT was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. SWIFT is the seventh most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Olympus1st
  2. AmScope2nd
  3. Leica Microsystems3rd
  4. Nikon4th
  5. Zeiss5th
  6. Motic6th
  7. SWIFT7th
  8. Leica Geosystems–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • AmScope5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Olympus3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nikon2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Leica Microsystems2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Motic2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SWIFT2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zeiss1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Leica Geosystems0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about microscope brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which microscope brands compete with SWIFT?

SWIFT against microscope brands worldwide, by month

Share of searches by month for Nikon, Olympus, Zeiss, SWIFT. The figures are in the table below the chart.

View monthly share of searches table
MonthNikonOlympusZeissLeica GeosystemsAmScopeLeica MicrosystemsMoticSWIFT
Oct 202558.7%20.9%17.1%1.5%0.69%0.56%0.51%0.07%
Nov 202561.2%19.7%16.1%1.2%0.79%0.53%0.46%0.09%
Dec 202562.1%19.5%15.9%0.96%0.64%0.43%0.39%0.08%
Jan 202658%19.6%19.6%1.2%0.64%0.53%0.46%0.07%
Feb 202656.9%21.1%17.3%1.3%0.7%0.57%2%0.06%
Mar 202657.1%23.9%16%1.2%0.64%0.64%0.53%0.06%
Apr 202657.5%23.7%15.9%1.2%0.64%0.52%0.45%0.06%
May 202659.8%20.5%16.7%1.2%0.67%0.55%0.48%0.05%
Jun 202655.8%26.5%14.5%1.3%0.71%0.58%0.5%0.05%
Jul 202656%26.6%14.6%1.1%0.59%0.59%0.51%0.05%
Aug 202659.9%20.5%16.7%1%0.67%0.55%0.56%0.05%
Sep 202656%24.7%16.5%1.2%0.54%0.54%0.47%0.06%

  1. 1.Nikon

    56%

    Held 1st. 836K estimated branded searches, -5.1% vs prior month. Share -3.9 points.

  2. 2.Olympus

    24.7%

    Held 2nd. 368K estimated branded searches, +22.3% vs prior month. Share +4.2 points.

  3. 3.Zeiss

    16.5%

    Held 3rd. 246K estimated branded searches, 0% vs prior month. Share -0.3 points.

  4. 4.Leica Geosystems

    1.2%

    Held 4th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.2 points.

  5. 5.AmScope

    0.54%

    Held 5th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  6. 6.Leica Microsystems

    0.54%

    Moved from 7th to 6th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Motic

    0.47%

    Moved from 6th to 7th. 7K estimated branded searches, -14.6% vs prior month. Share -0.1 points.

  8. 8.SWIFT

    0.06%

    Held 8th. 880 estimated branded searches, +22.2% vs prior month. Share 0 points.

Compare popularity between SWIFT and its closest rivals

Every comparison with SWIFT

7 comparisons

How has branded search demand for SWIFT changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for SWIFT worldwide fell from 1K to 880.
  • Across the 12 months ending September 2026, SWIFT’s share of searches among microscope brands worldwide held steady, from 0.07% to 0.06%.

How did search popularity change for microscope brands worldwide in September 2026?

6 changes

  1. In September 2026, Olympus gained share of searches among microscope brands worldwide, from 20.5% to 24.7%.

  2. In September 2026, Nikon lost share of searches among microscope brands worldwide, from 59.9% to 56%.

  3. In September 2026, Leica Microsystems rose from 7th to 6th among microscope brands worldwide.

  4. In September 2026, Motic fell from 6th to 7th among microscope brands worldwide.

  5. Estimated monthly branded searches for Leica Geosystems worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

  6. Estimated monthly branded searches for AmScope worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

How are SWIFT’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using SWIFT’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • swift microscope

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How the Brand Demand Index is measured

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