Brandwave

How popular isNikon in search?

In August 2026, there were an estimated 450K branded searches for Nikon worldwide which held steady over the last 11 months. Nikon holds 44% estimated Share of Search among microscope brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Nikon44%
  2. Olympus29.5%
  3. Zeiss24.1%
  4. Leica Geosystems1.4%
  5. AmScope0.97%
Nikon website (opens in a new tab)

Follow Nikon and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which microscope brands compete with Nikon?

Nikon against microscope brands worldwide, by month

Share of Search by month for Nikon, Olympus, Zeiss. The figures are in the table below the chart.

View monthly share of search table
MonthNikonOlympusZeissLeica GeosystemsAmScope
Oct 202543.7%29.2%23.9%2.2%0.96%
Nov 202543.8%29.3%23.9%1.8%1.2%
Dec 202544%29.5%24.1%1.4%0.97%
Jan 202641.7%27.9%27.9%1.7%0.92%
Feb 202643.9%29.4%24%1.8%0.97%
Mar 202641.2%33.7%22.5%1.7%0.91%
Apr 202641.2%33.7%22.5%1.7%0.91%
May 202643.9%29.4%24%1.8%0.97%
Jun 202638.1%38.1%20.8%1.9%1%
Jul 202638.3%38.3%20.9%1.5%0.84%
Aug 202644%29.5%24.1%1.4%0.97%
Sep 2026—————

  1. 1.Nikon

    44%

    Held 1st. 450K estimated branded searches, +22.3% vs prior month. Share +5.7 points.

  2. 2.Olympus

    29.5%

    Held 2nd. 301K estimated branded searches, -18.2% vs prior month. Share -8.9 points.

  3. 3.Zeiss

    24.1%

    Held 3rd. 246K estimated branded searches, +22.4% vs prior month. Share +3.1 points.

  4. 4.Leica Geosystems

    1.4%

    Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.AmScope

    0.97%

    Held 5th. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

Compare search popularity between Nikon and its closest rivals

How has branded search demand for Nikon changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Nikon worldwide held steady at 450K.
  • Across the 11 months ending August 2026, Nikon’s estimated Share of Search among microscope brands worldwide peaked at 44% in December 2025 and was lowest at 38.1% in June 2026.

How did search popularity change for microscope brands worldwide in August 2026?

  1. In August 2026, Nikon gained estimated Share of Search among microscope brands worldwide, from 38.3% to 44%.

  2. In August 2026, Zeiss gained estimated Share of Search among microscope brands worldwide, from 20.9% to 24.1%.

  3. In August 2026, Olympus lost estimated Share of Search among microscope brands worldwide, from 38.3% to 29.5%.

  4. Estimated monthly branded searches for Leica Geosystems worldwide fell 33.3% over 11 measured months, from 22.2K to 14.8K in August 2026.

Where does Nikon compete?

Nikon is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Golf rangefinders2nd of 67.6%Show ranking
Binocular brands2nd of 58.9%Show ranking
Camera brands3rd of 510.1%Show ranking
Camera lenses2nd of 612.3%Show ranking
Microscope brands1st of 544%Shown above
Rangefinders1st of 677%Show ranking

How is Nikon measured?

Brandwave collects information about searches that people make online using Nikon’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • nikon

Do you work for Nikon? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Nikon your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free