Brandwave

Nikon vs Sokkia:Which is searched more?

In September 2026, Nikon had more branded searches than Sokkia among total station brands worldwide. Nikon had about 836,000 branded searches, while Sokkia had 3,600. Nikon made up 79.2% of all total station brand searches we track, and Sokkia accounted for 0.34%. These are worldwide searches for English-language branded terms.

Share of searches among total station brands worldwide in September 2026Is Nikon or Sokkia more popular in search?
Nikon79.2%836K searches
vs
Sokkia0.34%3.6K searches

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Is Nikon or Sokkia more popular in search?

Compare the total station brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Nikon and Sokkia among total station brands worldwide, by month

Share of searches by month for Nikon, Sokkia. The figures are in the table below the chart.

View monthly share of searches table
MonthNikonTrimbleTopconLeica GeosystemsSokkia
Oct 202575.9%18%3.6%2%0.48%
Nov 202580.3%14.2%3.5%1.6%0.46%
Dec 202583.7%11.8%2.9%1.3%0.31%
Jan 202679.7%14.7%3.6%1.6%0.32%
Feb 202678.1%15.9%3.9%1.7%0.35%
Mar 202677%17.6%3.5%1.6%0.31%
Apr 202679.6%14.7%3.6%1.6%0.39%
May 202679.5%14.9%3.7%1.6%0.32%
Jun 202677.3%16.5%4%1.8%0.36%
Jul 202680.6%14.1%3.4%1.5%0.38%
Aug 202682.5%12.7%3.1%1.4%0.34%
Sep 202679.2%15.6%3.1%1.7%0.34%

How has the Nikon and Sokkia comparison changed over the last 12 months?

3 findings
  • Nikon was ahead of Sokkia in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Nikon’s share of searches among total station brands worldwide moved from 75.9% to 79.2%, and its estimated monthly branded searches moved from 847K to 836K.
  • Across the 12 months ending September 2026, Sokkia’s share of searches among total station brands worldwide moved from 0.48% to 0.34%, and its estimated monthly branded searches moved from 5.4K to 3.6K.

How did search popularity change for total station brands worldwide in September 2026?

2 changes
  1. In September 2026, Nikon lost share of searches among total station brands worldwide, from 82.5% to 79.2%.

  2. Estimated monthly branded searches for Sokkia worldwide fell 33.3% over 12 measured months, from 5.4K to 3.6K in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Nikon’s and Sokkia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Nikon

4 branded search terms

  • nikon
  • nikon camera
  • nikon coolpix
  • nikon z6iii

Sokkia

1 branded search term

  • sokkia

How the Brand Demand Index is measured

Other head-to-heads among total station brands

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