Nikon vs Topcon:Which is searched more?
In September 2026, Nikon had more branded searches than Topcon among total station brands worldwide. Nikon was estimated to have 836K branded searches compared to Topcon’s 33.1K, and held a 79.4% Share of Search versus Topcon’s 3.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Nikon or Topcon?
Compare the total station brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Nikon, Topcon. The figures are in the table below the chart.
View monthly share of search table
| Month | Nikon | Trimble | Topcon | Leica Geosystems |
|---|---|---|---|---|
| Oct 2025 | 76.2% | 18.1% | 3.6% | 2% |
| Nov 2025 | 80.7% | 14.2% | 3.5% | 1.6% |
| Dec 2025 | 84% | 11.8% | 2.9% | 1.3% |
| Jan 2026 | 79.9% | 14.8% | 3.6% | 1.6% |
| Feb 2026 | 78.4% | 16% | 3.9% | 1.8% |
| Mar 2026 | 77.2% | 17.6% | 3.6% | 1.6% |
| Apr 2026 | 79.9% | 14.8% | 3.6% | 1.6% |
| May 2026 | 79.7% | 14.9% | 3.7% | 1.6% |
| Jun 2026 | 77.6% | 16.5% | 4.1% | 1.8% |
| Jul 2026 | 80.9% | 14.1% | 3.5% | 1.5% |
| Aug 2026 | 82.8% | 12.7% | 3.1% | 1.4% |
| Sep 2026 | 79.4% | 15.7% | 3.1% | 1.7% |
How has the Nikon and Topcon comparison changed over the last 12 months?
3 findings
- Nikon was ahead of Topcon in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Nikon’s estimated Share of Search among total station brands worldwide moved from 76.2% to 79.4%, and its estimated monthly branded searches moved from 847K to 836K.
- Across the 12 months ending September 2026, Topcon’s estimated Share of Search among total station brands worldwide moved from 3.6% to 3.1%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
How did search popularity change for total station brands worldwide in September 2026?
2 changes
In September 2026, Nikon lost estimated Share of Search among total station brands worldwide, from 82.8% to 79.4%.
Estimated monthly branded searches for Topcon worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.
Other head-to-heads among total station brands
How each brand is measured
Brandwave collects information about searches that people make online using Nikon’s and Topcon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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