Nikon vs Sigma:Which is more popular by branded search?
In August 2026, Nikon had more branded searches than Sigma among camera lenses worldwide. Nikon was estimated to have 450K branded searches compared to Sigma’s 40.5K, and held a 12.3% Share of Search versus Sigma’s 1.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Nikon or Sigma?
Compare the camera lenses shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Nikon, Sigma. The figures are in the table below the chart.
View monthly share of search table
| Month | Sony | Nikon | Canon | Tamron | Sigma | Tokina |
|---|---|---|---|---|---|---|
| Oct 2025 | 71.6% | 14.4% | 10.1% | 2.4% | 1.6% | 0.05% |
| Nov 2025 | 75.8% | 12.5% | 8.6% | 1.7% | 1.4% | 0.04% |
| Dec 2025 | 75.8% | 12.5% | 8.6% | 1.7% | 1.4% | 0.04% |
| Jan 2026 | 74.5% | 12.2% | 10.2% | 1.6% | 1.3% | 0.04% |
| Feb 2026 | 71.9% | 14.5% | 9.9% | 2.4% | 1.3% | 0.05% |
| Mar 2026 | 72% | 14.5% | 9.9% | 1.9% | 1.6% | 0.05% |
| Apr 2026 | 72.4% | 14.5% | 9.5% | 2% | 1.6% | 0.05% |
| May 2026 | 72.6% | 14.6% | 9.4% | 2% | 1.3% | 0.04% |
| Jun 2026 | 74.5% | 12.2% | 9.8% | 2% | 1.3% | 0.04% |
| Jul 2026 | 76.9% | 10.3% | 9.5% | 2.1% | 1.1% | 0.04% |
| Aug 2026 | 74.8% | 12.3% | 9.7% | 2% | 1.1% | 0.04% |
| Sep 2026 | — | — | — | — | — | — |
How has the Nikon and Sigma comparison changed over the last 12 months?
3 findings
- Nikon was ahead of Sigma in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Nikon’s estimated Share of Search among camera lenses worldwide moved from 14.4% to 12.3%, and its estimated monthly branded searches held steady at 450K.
- Across the 11 months ending August 2026, Sigma’s estimated Share of Search among camera lenses worldwide moved from 1.6% to 1.1%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
How did search popularity change for camera lenses worldwide in August 2026?
2 changes
In August 2026, Nikon gained estimated Share of Search among camera lenses worldwide, from 10.3% to 12.3%.
Estimated monthly branded searches for Sigma worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Nikon’s and Sigma’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.