Canon vs Nikon:Which is searched more?
In September 2026, Nikon had more branded searches than Canon among camera lens brands worldwide. Nikon was estimated to have 836K branded searches compared to Canon’s 356K, and held a 15.9% Share of Search versus Canon’s 6.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Canon or Nikon?
Compare the camera lens brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Nikon, Canon. The figures are in the table below the chart.
View monthly share of search table
| Month | Sony | Nikon | Canon | Tamron | Sigma |
|---|---|---|---|---|---|
| Oct 2025 | 71.3% | 18.7% | 6.9% | 2% | 1.1% |
| Nov 2025 | 75.2% | 16.9% | 5.6% | 1.4% | 0.9% |
| Dec 2025 | 75.2% | 17.1% | 5.5% | 1.3% | 0.88% |
| Jan 2026 | 73.8% | 16.8% | 7.1% | 1.4% | 0.93% |
| Feb 2026 | 72% | 18.2% | 6.9% | 2% | 0.91% |
| Mar 2026 | 71.9% | 18.8% | 6.6% | 1.6% | 1.1% |
| Apr 2026 | 71.4% | 19.4% | 6.4% | 1.6% | 1.1% |
| May 2026 | 72.3% | 19% | 6.3% | 1.6% | 0.87% |
| Jun 2026 | 73.6% | 17.3% | 6.6% | 1.6% | 0.91% |
| Jul 2026 | 75.3% | 15.4% | 6.7% | 1.8% | 0.8% |
| Aug 2026 | 74.7% | 16.3% | 6.6% | 1.6% | 0.75% |
| Sep 2026 | 75.2% | 15.9% | 6.8% | 1.4% | 0.77% |
How has the Canon and Nikon comparison changed over the last 12 months?
3 findings
- Nikon was ahead of Canon in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Canon’s estimated Share of Search among camera lens brands worldwide moved from 6.9% to 6.8%, and its estimated monthly branded searches moved from 315K to 356K.
- Across the 12 months ending September 2026, Nikon’s estimated Share of Search among camera lens brands worldwide moved from 18.7% to 15.9%, and its estimated monthly branded searches moved from 847K to 836K.
How did search popularity change for camera lens brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Canon worldwide rose 12.9% over 12 measured months, from 315K to 356K in September 2026.
Other head-to-heads among camera lens brands
How each brand is measured
Brandwave collects information about searches that people make online using Canon’s and Nikon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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