How popular isSigma in search?
In September 2026, there were an estimated 40.5K branded searches for Sigma worldwide which is down 18.2% over the last 12 months. Sigma holds 0.91% estimated Share of Search among camera lens brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which camera lens brands compete with Sigma?
Share of Search by month for Sony, Nikon, Canon, Sigma. The figures are in the table below the chart.
View monthly share of search table
| Month | Sony | Nikon | Canon | Tamron | Sigma |
|---|---|---|---|---|---|
| Oct 2025 | 72.2% | 21.9% | 2.3% | 2.3% | 1.3% |
| Nov 2025 | 75.1% | 20.2% | 2% | 1.6% | 1.1% |
| Dec 2025 | 75.2% | 20.3% | 1.9% | 1.6% | 1% |
| Jan 2026 | 75.5% | 19.4% | 2.4% | 1.6% | 1.1% |
| Feb 2026 | 73.4% | 20.9% | 2.3% | 2.3% | 1% |
| Mar 2026 | 72.6% | 22% | 2.3% | 1.9% | 1.2% |
| Apr 2026 | 72.7% | 22.3% | 1.9% | 1.9% | 1.2% |
| May 2026 | 73.1% | 22.1% | 1.9% | 1.9% | 1% |
| Jun 2026 | 74.7% | 20.3% | 1.9% | 1.9% | 1.1% |
| Jul 2026 | 77.4% | 17.9% | 1.7% | 2.1% | 0.94% |
| Aug 2026 | 76% | 19.2% | 2% | 1.9% | 0.88% |
| Sep 2026 | 76.6% | 18.8% | 2% | 1.7% | 0.91% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 76.6% | 3.4M | -1.9% | +0.6 points | |
| 2, held 2nd | 18.8% | 836K | -5.1% | -0.5 points | |
| 3, held 3rd | 2% | 90.5K | 0% | +0.1 points | |
| 4, held 4th | 1.7% | 75.3K | -15.2% | -0.2 points | |
| 5, held 5th | 0.91% | 40.5K | 0% | 0 points |
1.
Sony76.6%
Held 1st. 3.4M estimated branded searches, -1.9% vs prior month. Share +0.6 points.
2.
Nikon18.8%
Held 2nd. 836K estimated branded searches, -5.1% vs prior month. Share -0.5 points.
3.
Canon2%
Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
4.
Tamron1.7%
Held 4th. 75.3K estimated branded searches, -15.2% vs prior month. Share -0.2 points.
5.
Sigma
0.91%
Held 5th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Sigma and its closest rivals
Every comparison with Sigma
5 comparisons
How has branded search demand for Sigma changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Sigma worldwide fell from 49.5K to 40.5K.
- Across the 12 months ending September 2026, Sigma’s estimated Share of Search among camera lens brands worldwide held steady, from 1.3% to 0.91%.
How did search popularity change for camera lens brands worldwide in September 2026?
3 changes
In September 2026, Sony gained estimated Share of Search among camera lens brands worldwide, from 76% to 76.6%.
Estimated monthly branded searches for Sigma worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.
Estimated monthly branded searches for Tamron worldwide fell 15.2% over 12 measured months, from 88.8K to 75.3K in September 2026.
Where does Sigma compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Camera lenses | 5th of 6 | 0.91% | Show ranking |
| Camera lens brands | 5th of 5 | 0.91% | Shown above |
How is Sigma measured?
Brandwave collects information about searches that people make online using Sigma’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- sigma lenses
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