How popular isTamron in search?
In September 2026, there were an estimated 75.3K branded searches for Tamron worldwide which is down 15.2% over the last 12 months. Tamron holds 1.1% estimated Share of Search among camera lens brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which camera lens brands compete with Tamron?
Share of Search by month for Sony, Sigma, Nikon, Canon, Tamron. The figures are in the table below the chart.
View monthly share of search table
| Month | Sony | Sigma | Nikon | Canon | Tamron |
|---|---|---|---|---|---|
| Oct 2025 | 50.8% | 29.5% | 13.3% | 5% | 1.4% |
| Nov 2025 | 56.4% | 25.6% | 12.7% | 4.2% | 1% |
| Dec 2025 | 59.4% | 21.7% | 13.5% | 4.4% | 1.1% |
| Jan 2026 | 54.9% | 26.3% | 12.5% | 5.3% | 1.1% |
| Feb 2026 | 53.9% | 25.9% | 13.6% | 5.2% | 1.5% |
| Mar 2026 | 54.4% | 25.1% | 14.3% | 5% | 1.2% |
| Apr 2026 | 53.8% | 25.5% | 14.6% | 4.8% | 1.2% |
| May 2026 | 54.6% | 25.1% | 14.3% | 4.7% | 1.2% |
| Jun 2026 | 55.1% | 25.8% | 12.9% | 4.9% | 1.2% |
| Jul 2026 | 60.6% | 20.2% | 12.4% | 5.4% | 1.4% |
| Aug 2026 | 60.9% | 19.1% | 13.3% | 5.4% | 1.3% |
| Sep 2026 | 58.5% | 22.8% | 12.3% | 5.3% | 1.1% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58.5% | 4M | -1.7% | -2.4 points | |
| 2, held 2nd | 22.8% | 1.5M | +22.2% | +3.7 points | |
| 3, held 3rd | 12.3% | 836K | -5.1% | -1 points | |
| 4, held 4th | 5.3% | 356K | 0% | -0.1 points | |
| 5, held 5th | 1.1% | 75.3K | -15.2% | -0.2 points |
1.
Sony58.5%
Held 1st. 4M estimated branded searches, -1.7% vs prior month. Share -2.4 points.
2.
Sigma
22.8%
Held 2nd. 1.5M estimated branded searches, +22.2% vs prior month. Share +3.7 points.
3.
Nikon12.3%
Held 3rd. 836K estimated branded searches, -5.1% vs prior month. Share -1 points.
4.
Canon5.3%
Held 4th. 356K estimated branded searches, 0% vs prior month. Share -0.1 points.
5.
Tamron1.1%
Held 5th. 75.3K estimated branded searches, -15.2% vs prior month. Share -0.2 points.
Compare search popularity between Tamron and its closest rivals
Every comparison with Tamron
5 comparisons
How has branded search demand for Tamron changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Tamron worldwide fell from 88.8K to 75.3K.
- Across the 12 months ending September 2026, Tamron’s estimated Share of Search among camera lens brands worldwide held steady, from 1.4% to 1.1%.
How did search popularity change for camera lens brands worldwide in September 2026?
5 changes
In September 2026, Sigma gained estimated Share of Search among camera lens brands worldwide, from 19.1% to 22.8%.
In September 2026, Sony lost estimated Share of Search among camera lens brands worldwide, from 60.9% to 58.5%.
In September 2026, Nikon lost estimated Share of Search among camera lens brands worldwide, from 13.3% to 12.3%.
Estimated monthly branded searches for Canon worldwide rose 12.9% over 12 measured months, from 315K to 356K in September 2026.
Estimated monthly branded searches for Tamron worldwide fell 15.2% over 12 measured months, from 88.8K to 75.3K in September 2026.
Where does Tamron compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Camera lenses | 5th of 6 | 1.1% | Show ranking |
| Camera lens brands | 5th of 5 | 1.1% | Shown above |
How is Tamron measured?
Brandwave collects information about searches that people make online using Tamron’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- tamron
- tamron lens
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